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Theme Parks, 2005.
This paper discusses problems in the theme park industry.
1,505 words (approx. 6.0 pages), 5 sources, MLA, $ 49.95
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Abstract
This paper explains extreme competition has caused the industry to decline over the last few years; however, many parks, such as Disneyland, Six Flags, Universal Studios and Legoland are investing in extensive new attractions. The author points out that the industry has had problems with accidents because of the lack of real safety standards such as truly appropriate minimum height limits; the manufacturer set limits are based on a cost-benefit analysis that the cost of injury will be set off by a higher number of ticket sales if the height limit is lowered. The paper relates that a reason to support these parks is the large amount of money that comes into the state through tourism due to these theme parks.
From the Paper
"This is probably a low level danger for the theme parks. However, the main danger to theme parks and this could be considered to be the biggest danger of all is that visits to theme parks were down 1.5 % in 2003. It is said that it was mainly due to poor weather, drop in the economy and worries about terrorism. Worries about terrorism are still not over. The gainers during that period were Universal Studios in Japan and Disney's California Adventure in Anaheim. The last big spending by the parks had been in the 1990s when they had a lot of exciting rides, but the last rides that they added were not adding heart thrilling rides, but mainly adding more of family friendly rides and those were also cost effective. These were rides with slower speeds and linked to movies like "Shrek" which was done by Universal. On the other hand, this year theme parks are going back to what they had done a lot of time ago."
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Customer Loyalty in the Hotel Industry, 2006.
Examines the subject of customer loyalty within the context of the hotel industry.
1,736 words (approx. 6.9 pages), 7 sources, MLA, $ 56.95
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Abstract
Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need; customer loyalty becomes evident when choices are made and actions taken by customers. This paper analyzes and critically evaluates the various methodologies and techniques of customer loyalty in application to the hotel industry in its marketing management, supported by theoretical models, news excerpts, case studies and research articles focusing on the trends and the latest problems/issues concerning the industry. The paper includes a graph.
Paper Outline:
Abstract
Definition
Customer Loyalty in Hospitality Industry
Efficiency Measurement in Hotel Industry in terms of Customer Loyalty
Theoretical models/techniques of Customer loyalty programs in Hotels
Latest Problems/Issues Concerning the Industry/Organisation
Conclusion
References
Bibliography
From the Paper
"Academic analysis of the literature on customer satisfaction within the hotel industry brought forth an amazing lack of empirical data. Lewis and Nightingale (1991) commented that hotel companies have difficulty in measuring customer satisfaction and, in spite of the proven inefficiency of comment cards, many still rely upon them. However, they also make the point that Marriott regularly surveys its customers randomly and chains like Sheraton are always looking at how the room comment cards can be improved. Schneider and Bowen (1985) empirically demonstrated that customers and employees share perceptions and attitudes. It is therefore appropriate to use the employee perceptions of customer satisfaction as a reasonable measure of organisational performance in regard to customer loyalty."
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Timeshare: The Growth of an Industry, 2006.
Examines how the timeshare concept has grown and matured over the past four decades.
1,558 words (approx. 6.2 pages), 6 sources, MLA, $ 51.95
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Abstract
The era of four decades of an industry plagued with images of overly aggressive sales people, high-pressured sales tactics, schemes and unforeseen bankruptcies resulting in the loss of investment is over. This paper shows that industry experts have seen an unprecedented turn around in public opinion and industry practices in response to a positive marketing campaign, industry regulations and the integration of major hotel company brand affiliations among its ranks. This coincides with a booming U.S. economy, which boasts tourism as the third largest retail sales industry in the nation. This paper shows how timeshare has finally matured from infancy to adolescence with promises of gaining fast ground in the $1.38 billion a day industry of tourism.
From the Paper
"Estimating the value is based on how many years one plans to continue vacationing. A 40 year old person who reasonably expects to vacation for the next 30 years would divide the investment amount by 30 and arrive at a yearly average of $350. This figure becomes increasingly attractive when divided by 7 nights ($50.). Based on 4 individuals occupying the unit a daily rate per person of $12.50 is obtained. Since a timeshare is a one-time purchase, the price is frozen thereby eliminating future price increases and inflation."
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Whale Watch Kaikoura, 1999.
An analysis of the eco-tourist company, Whale Watch Kaikoura.
1,636 words (approx. 6.5 pages), 3 sources, MLA, $ 53.95
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Abstract
The paper summarizes the goals of eco-tourism. The paper discusses the strengths and weaknesses of Whale Watch Kaikoura. The writer briefly discusses the opportunities for this company, and the threats that exist. The paper discusses the reaction of the locals to unaccustomed tourism and the preference given to the Maoris on the whale-watch concessions. The paper details a brief financial analysis of the company. In conclusion, the paper states that the venture has exceeded all expectations and that profits have been used to take young people off welfare and give them skills and a future. The paper also details some ideas that Whale Watch Kaikoura has for future growth and development. Table of Contents: Executive Summary Swot Analysis Strengths - No Competitors - Focus on Eco-Tourism - Whaleway Station - Aggressive Marketing Weaknesses - Response to Needs Has Been Reactive - Need to Diversity Activities Opportunities - Increase in Tourism - Expansion Threats - Inadequate Maintenance of Tourism Infrastructure - Competition Issues Financial Analysis Evaluation and Conclusions Bibliography
From the Paper
"A simple idea, a great deal of vision and drive, some luck and a lot of courage has brought Whale Watch Kaikoura to the point where it is now beginning to show a profit. In the course of its development, this enterprise has given more life to its host town than could ever have been expected. And as land-based services and other adventure tourism activities have grown, a number of other environmentally sustainable activities, many based on marine mammals, have developed off-shore."
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Skill Shortage Problem in Tourism, 2006.
An analysis of the skills shortage in the tourism industry.
2,400 words (approx. 9.6 pages), 9 sources, MLA, $ 73.95
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Abstract
This paper examines the shortage of staff in the tourism industry, the reasons for it and solutions to it. The author discusses vocational education vs. on-the-job training, asserting that while the latter is preferable, a perfect intertwining of the two would be ideal.
From the Paper
"Global competition is also forcing the industry to raise its professional standards and, subsequently to raise its pay standards. New and better training programs are being developed to help generate a sufficient supply of qualified workers for the tourism industry. Most managers require post-secondary schooling and several years' working experience. Yet a skill shortage continues to exist."
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Transcontinental Railroads and the Development of Canada, 2006.
A multi-disciplinary examination of trans-continental railroads and how they have interacted with the growth and development of Canada.
7,249 words (approx. 29.0 pages), 18 sources, MLA, $ 161.95
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Abstract
The paper reviews the life of James Hill (1838-1916), founder of the Great Northern railroad, and nicknamed "the Empire Builder". The paper also notes Hill's early involvement with the Canadian Pacific Railway (CPR), and analyzes his successes in building and marketing his rail lines. The paper then analyzes the CPR and its effects on Canadian development, and reviews the earlier development of the canal infrastructure which provided waterways between the United States and Canada at the start of the 19th century. Next, the paper focuses on the Maritime Provinces and what has been written about them by various authors. Then the paper changes focus to what those writers have to say about the rest of Canada, returning to their views of travel on Canada's railroads, and especially the CPR. In conclusion, the paper finds that travel writers describe the country best when they focus on railroads and travel by rail.
From the Paper
"A man of penetrating commercial vision, Hill foresaw the growth of trade with the Pacific Rim. His road would bridge this traffic from the Pacific Northwest, where he saw the logical port of entry to markets back east. He would haul cotton from the South for export to the Orient, and his freight cars would return filled with lumber from the Northwest to build the heartland. Notwithstanding his view on trains that carry people, the flagship passenger train of his Great Northern bore his nickname, the Empire Builder."
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Strategic Hotel Management, 2006.
This paper focuses on targeting the aging population demographic in the hotel industry as well as increasing nationalism and tourism.
2,735 words (approx. 10.9 pages), 5 sources, APA, $ 81.95
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Abstract
This paper explores the strategies and methods used in the hotel industry when targeting a more mature demographic as well as the importance of increasing nationalism despite the political situation around the world. There are several important factors to recognize in the aging population and its travel activities such as price, convenience and location. The writer of this paper details the key priorities for strategic hotel management including the importance in satisfying the customer regardless of age or nationality. The writer also considers the scope of the mature traveler's impact on strategic hotel management and marketing.
Topics covered in this paper include:
Introduction and Overview
The Effects of the Aging Population on Tourism and the Hotel Industry
Growing Nationalism
Conclusion
Bibliography
From the Paper
"For the aging population, a reduction in room charges may also be a means of getting more business from elderly travelers. It is important that, when reservations are made, that the reservations clerk confirm if a Senior Discount applies. There are, of course, many travel professionals who specialize in creating tours for senior citizens, and these bookings would normally inform the hotel about such discounts."
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The Accor Success, 2006.
This paper details the success of the Accor Company in the hotel industry.
1,109 words (approx. 4.4 pages), 7 sources, APA, $ 38.95
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Abstract
This paper discusses Paul Dubrule and Gerard Pelisson's creation of the Accor Company. Accor's first venture, Novotel, opened in France in 1966 and was modeled after U.S. lodging facilities, proved so successful that it allowed the company to expand their holdings to various destinations worldwide. The writer examines the humble beginnings of the Accor Company which turned into a global force to be reckoned with in the hotel industry.
From the Paper
"Is diversity the strategy that a company should consider as a feasible means of success? Reviewing the humble beginnings of the Accor Company, a global force to be reckoned with in the hotel industry, it seems so. World-wide recognition, becoming America's largest owner and operator of economy lodging properties, capturing 10% of the total economy lodging section and being named as the ninth-largest U.S. hotel company overall is quite an accomplishment."
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The People of Bali, 2006.
This paper focuses on and analyzes the population of Indonesia's island of Bali.
3,340 words (approx. 13.4 pages), 9 sources, APA, $ 95.95
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Abstract
This paper contains research into the island of Bali while examining in-depth the indigenous Balinese population. The author of this paper discusses the rich history of the Indonesian island, discovered by the Dutch navigator Cornelius de Houtman in 1597 while delving into Bali's diverse rituals, arts and culture. This paper also explores the vital role religion plays in Bali's society and explains why Bali is no longer a tourist paradise but also a society seeking its own identity.
From the Paper
"As for the language spoken in Bali, the variations are actually part of the various dramas, since the majority of Balinese speak a language equal to their caste. Yes, like India, Bali has a caste system, as well, but there are no Untouchables, and today's Balinese system bears little resemblance to the "traditional" Indian system. The highest caste is that of the priests, known as Brahmana. Then there is Kasatria, the noble caste, and Wesia, the warrior caste."
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The Hospitality Industry, 2005.
This paper discusses the use of statistics in the Canadian and American hospitality industry.
1,360 words (approx. 5.4 pages), 4 sources, MLA, $ 45.95
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Abstract
This paper explains that, although the gathering, collating, reviewing and study of statistics, usually freely available from governmental agencies, are vital to any industry; Canada comes up woefully short of information applicable to the hospitality industry in comparison with the quality of the information available from United States agencies. The author points out that the information or data presented by the Canadian Tourism Commission, the Canadian Tourism Research Institute and the Ontario Ministry of Agriculture, Food and Rural Affairs Division is highly suspect, is totally incomplete and generally pertains to tourism within Canada thus giving little recognition to international travel, tourism and hospitality industries. The paper demonstrates the use of U.S. government highway development information by the hospitality industry to expand hotels and other leisure attractions in Nashville and Memphis as an example of the use of statistics to create high-yield investments.
Table of Contents
Thesis Statement
The Canadian Viewpoint
The American Resources
A Widely Used Planning Strategy Seldom Mentioned
The Overall Benefits to Tennessee from Hospitality Statistics
From the Paper
"In the Knoxville area, Interstate 75 - a north to south major artery - and Interstate 40 - a coast to coast east to west artery - intersect are right now in the midst of a half-billion dollar downtown re-development program to enhance their economy. As with most cities of its size in the south and elsewhere, the downtown section was in fast rate of decline because of urban sprawl. By the use of strategic data from TDOT, the city fathers decided that they could bring the downtown area back to life and add tremendously to the tax-base by means of the re-development plan. It was found that travelers from east to west that normally drive through can be attracted to spend the night in the "new downtown," by redeveloping the waterfront and making it an attractive tourist destination. The anchor businesses, of course, are reasonably priced, yet luxurious hotel/motel type accommodations."
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Marriott Hotels, 2006.
A look at the history behind the Marriott Corporation.
1,761 words (approx. 7.0 pages), 7 sources, MLA, $ 56.95
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Abstract
This paper traces the entrepreneurial success of farmer's son, John Willard Marriott, who built up a multi-billion dollar hotel chain. It looks at how it all started in 1927 with the purchase of three A&W franchises in New England known as Hot Shoppes, Inc. and how, today, the Marriott Corporation currently owns almost 3000 hotels all over the world.
From the Paper
"Core values such as this one are what saw the Marriott Corporation through the devastating trials of the early nineties and not only helped it back onto its feet, but lifted it higher. Pathways to Independence, Marriott's Welfare to Work program, was established in 1990 and thrived during the company's roughest years ("The Marriott Timeline"). Bill Marriott, Sr., and Bill, Jr., would always put people first, no matter what. They used their corporation as a springboard for "business strength AND social contribution" ("The Foundation for Doing Good"). These two men understood people as well as-if not better than-business."
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International Marketing Planning, 2005.
This paper discusses the elements of international marketing planning to global or Euro-consumers, especially in the hospitality industry.
3,045 words (approx. 12.2 pages), 4 sources, APA, $ 89.95
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Abstract
This paper explains that the emergence of the global consumer or Euro-consumer can be attributed to the marketing activities of large multi-national organizations, rather than changes in consumer behavior; however, at the same time, more and more businesses have begun to market internationally because of the emergence of the global and Euro-consumer. The paper stresses that the major issues in designing international marketing campaigns are price, including the cost of transportation, tariffs, importer, wholesaler and retailer margins in addition to the factory price and the promotional process in which the main issue is communication adaptation. The paper states that the international hospitality industry has responded to and created global trends by solving consumer demands, such as easy purchase, last-minute bookings and non-conventional tourism, by using the internet for books, providing in-room guest portal services and eco-tourism.
Table of Contents
Introduction
The Global or Euro-consumer
International Marketing Planning
International Marketing Techniques
Has the International Hospitality Industry Responded to or Created Global Trends?
Conclusion
From the Paper
"Ultimately, the world is undergoing unprecedented social and cultural changes as global trade in consumer goods begins a new phase of expansion. Global communications media and cheap air travel have reduced the costs of cross-cultural connections of all kinds, increasing trade, tourism, and consumerism to new levels -- and bringing about the emergence of the global and Euro-consumers. At the same time, following the collapse of the Eastern Bloc communist countries, capitalism has become more omnipresent, less nationally-limited, and more influential all over the globe. All of these occurrences have contributed (along with mass marketing campaigns) to the development and emergence of the global and Euro-consumers. Now that the global and Euro-consumer has emerged, multinational organizations direct their marketing accordingly to meet the changes in consumer behavior."
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The Ecotourism Debate, 2005.
This paper discusses, switching from logging and fishing to eco-tourism, the economy of two towns, Ucluelet and Tofino, located between the Pacific Rim National Park on the western Vancouver Island, Canada.
4,265 words (approx. 17.1 pages), 26 sources, APA, $ 113.95
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Abstract
This paper explains that Tofino has already switched to an economy based on eco-tourism and is now overwhelmed with tourists and environmental activists; Ucluelet is still debating ecotourism and is facing major economic problems. The author points out that people working in tourist-based businesses are optimistic that the community will be well-served by an influx of eco-tourists; however, loggers and fishermen, who would be displaced, feel that tourism is low-paying, seasonal at best and unpredictable. The paper relates that the Ucluelet Chamber of Commerce and the Ucluelet Economic Development Corporation have developed a Smart Growth policy outlining a sustainable economy, which includes positions such as (1) undertaking development in a compact fashion, (2) supporting mixed use development, (3) protecting sensitive environmental areas and (4) integrating open space into daily living.
From the Paper
"In both towns, the supply and affordability of housing is now a problem for those who are seasonally employed--many of whom live in the area all year--and for those who are employed year round, but have middle or lower incomes. Seasonal visitors will pay premium rates for rental units. The result in Tofino has been a lack of affordable year-round housing. In Ucluelet such pressures have not yet become as critical, but as it also grows, it may face housing problems similar to those experienced in Tofino. Affordable housing is seen in both communities as an important part of sustaining the community."
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Globalization of the Hospitality Industry, 2005.
Examines the need to cater for the world traveller in a globalized era.
2,694 words (approx. 10.8 pages), 3 sources, MLA, $ 80.95
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Abstract
In terms of the hospitality industry, the global consumer is defined as the traveler who frequently travels outside of his or her own country, to varied destinations over the world. The Euro consumer on the other hand is the traveler who makes use of hospitality facilities primarily within Europe. The paper shows the fact that the travel industry and information technology has made world travel much less complicated than in the past, has given rise to the need to globalize the hospitality industry as well. The requirements for this, as well as the extent to which these requirements have been met, are discussed in this paper.
Paper Outline:
Introduction
Finance and Accounting
Treasury Management
Customer Relationships
Purchasing and Vendor Relationships
Information Technology
Communication
Human Resources
Owner Issues
Bibliography
From the Paper
"In terms of the global market, there is also a need to differentiate products and other facilities within hospitality resorts. Food and beverage products are the most critical factors for success, and the need for global catering here is obvious. There is, for example, a growing demand for all-inclusive resorts. Hotels have therefore found it increasingly necessary to consolidate their resources in order to become a greater success in the global market. Globalization as a trend in all businesses has thus affected the hospitality industry as well. It is not envisioned that regional companies who do not cater to the global need will find survival easy."
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Tourism Management, 2004.
An analysis of issues relevant to tourism management.
2,154 words (approx. 8.6 pages), 7 sources, MLA, $ 67.95
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Abstract
This paper presents an overview of health care and health scare problems that have, or could occur at any of the destinations that the staff of a travel agency book for their clients. The paper examines the plans they have now in place to handle any and all problems, whether health-related, stress-related or due to some unfortunate occurrence. The procedure for shortening or cancelling a cruise, voyage or other tour is discussed.
Outline
General Overview
Reports of the Center for Disease Control (CDC)
Handling Health Emergencies at Hotels, Recreational Areas, Cruise Ships, Aircraft
Priority Action When Problems Arise for Our Clients
A Suggested One-Page Form for all Our Travel Clients- Domestic or International
Our Professionalism is Always at Stake
From the Paper
"While there are more travel opportunities- and people who can afford travel now- and while science and health are priorities at nearly every part of the world, still there are unforeseen health problems that have arisen, and will continue to arise that can cause problems to the innocent traveler. Therefore, as those responsible for setting up itineraries and tours, we must be ready to implement any and all emergency plans related to health problems. "2o Million Americans travel internationally every year...At my business we organize and lead 120 tours a year every year for the last twenty...and we've dealt with the understandable concerns of loved ones..." Much of the concern may be about possible acts of terrorism, especially in crowded areas as well as some of the less-traveled hinterlands of overseas nations. To really bring the health problem current, as this memo is written (Feb. 21, 2000) an Associated Press report in newspapers mentions a new "Mad Cow" disease outbreak in France. This is "the seventh since the beginning of the year...Authorities have said that new cases of mad cow disease will break out in France until 2001, five years after stringent prevention measures were taken, which has an average incubation period of five years.""
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Las Vegas and Waikiki, 2005.
A comparison of the American regions of Las Vegas and Waikiki.
1,258 words (approx. 5.0 pages), 6 sources, MLA, $ 42.95
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Abstract
Although one is in the middle of the desert and the other on an island in the middle of the sea, Las Vegas and Waikiki draw visitors and new residents year-round. This paper explains that in spite of their diverse geographical locations, both are American cities with a rich ethnic diversity and a strong tourism industry. Both American cities share similar appeals: Waikiki, which is a district of Hawaii's capital Honolulu, has year-round mild and sunny weather, although Las Vegas, Nevada gets much colder in the winter than Honolulu does.
From the Paper
"Tourists are drawn to these cities for fun as well as sun, for both areas boast a number of world-class four and five-star resorts as well as lively nighttime entertainment. Las Vegas draws people for its gambling casinos, and Waikiki for its beaches, but both cities are famously fun. People and families that are considering relocation would take into account more than just nightlife, however. Weather, cost of living, and other factors impact the selection of a new home. Las Vegas and Honolulu have similar median household incomes. However, Honolulu is one of the most expensive cities in America in which to live, with a cost of living index that ranks fourth in the nation. Las Vegas has a lower cost of living in general. Both cities have a relatively low rate of unemployment, but Las Vegas also has a better job growth rate than Honolulu. In spite of some differences in cost of living and local economies, Honolulu and its world famous beach Waikiki shares much in common with Las Vegas and its world famous casinos. Both Waikiki and Las Vegas make excellent vacation spots, and although Las Vegas might be a cheaper place to which to move or start up a business, the desert city lacks the beach culture, lush flora and fauna, and unique ethnic makeup of Hawaii.'
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Chinese Culture, 2005.
A brief examination of Chinese business and social culture.
1,014 words (approx. 4.1 pages), 4 sources, MLA, $ 35.95
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Abstract
This paper provides a quick look at basic Chinese culture for a traveller or businessman. It explains that Chinese customs are rooted in thousands of years of tradition. Therefore, etiquette is socially ingrained and in many instances, immutable. The writer points out that a foreigner who stays in China for any length of time or who hopes to do business with China should be respectful and observant of Chinese manners.
From the Paper
"Chinese thinking styles have been found to be different from Western style of thinking. A study of Chinese corporate executives by Francesco Sofo and Ting Wang showed that the Chinese subjects showed a "high" style of thinking, characterized by analysis and critique: Chinese people will not immediately agree to an issue before thinking about it carefully and questioning all possibilities. Blind faith is not common. Similarly, Chinese executives enjoy implementing plans and creating rules, as long as their social position requires it. Because Chinese culture is hierarchical, it is important for people to be aware of and respectful of different roles and levels of power. Moreover, Chinese culture is less individualistic than American culture; personal progress is never placed above the progress of the organization. Chinese people generally frown upon open displays of anger or any other strong emotion and are indirect in their modes of communication. Directly insulting a person is one of the strongest taboos; "losing face" is an insult to a person's honor and integrity."
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The Tourism Industry, 2005.
This paper discusses the current global trends in the external environment that are likely to pose a significant threat to the development of tourism.
2,625 words (approx. 10.5 pages), 10 sources, APA, $ 79.95
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Abstract
This paper explains that the monopoly of the top five tourism destinations of France, Spain, the United States, Italy and China is being challenged by over thirty other countries located in Asia such as Malaysia, Africa such as Mauritius, the Middle East such as the United Arab Emirates, South America such as Cuba and the newly independent countries in Europe such as Azerbaijan, Croatia, and Uzbekistan. The author points out that the most significant macro-economic trend, which began in the 1990s, is globalization. The paper stresses that rapid and unplanned tourism development is resulting in destroying the beauty and ecological balance of many a natural habitat, which means that the tourism industry is rather irresponsibly destroying one of its own key capital assets.
Table of Contents
Competitive Trends
Macroeconomic Trends
Environmental Issues
Leveraging Strengths to Overcome Key Threats to Global Tourism
From the Paper
"The World Tourism Organization estimates that there were 694 million international tourist arrivals in 2003, and that international tourism receipts totaled $514 billion in 2003. These figures indicate the importance of tourism to the global economy and more important, the efforts that are being made to encourage its growth. In fact, the investment of money, time, and effort in tourism is not surprising considering that tourism represents approximately 7 percent of worldwide exports of goods and services, occupying the fourth position after exports of chemicals, automotive products and fuels."
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