| Papers [235-252] of 824 :: [Page 14 of 46] | | Go to page : <— 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 —> | |
|
|
Advertising and Culture, 2004.
A discussion about the problems that advertising causes in people's perception of the 'correct' way to live.
1,987 words (approx. 7.9 pages), 7 sources, MLA, $ 63.95
»
Click here to show/hide summary
Abstract
This paper looks at the way that media advertising affects people's perception of proper culture. It explains that advertising is intricately connected with the principle of consumption and that consumers would buy anything that advertisements say is good for them, including culture and values.
From the Paper
"Advertising affects our perceptions and values so much that what we have in the shape of culture today is simply an advertisement-induced version of culture that lacks authenticity and gives rise images which are anything but genuine. Advertisements no longer give us a chance to develop our authentic self; rather all of us try to be like one of the persons we see in advertisements. For example, every girl would love to dress up like Britney Spears even if she doesn?t particularly like her style. That is because media tells girls that Spears is the ultimate representation of what is considered ?cool? in our society. Authentic self therefore remains buried under heaps of false cultural values. Authentic here refers to the quality of a person to remain unaffected by what he/she sees in ads. When a person is not influenced by advertisements, he/she becomes capable of nurturing their authentic self. Similarly what we get today in the form of culture is also heavily influenced by media and most specifically advertisements."
| |
|
Kobe Bryant and Nike, 2004.
Proposes how to deal with the problem of Kobe Bryant's negative image in his role as Nike's celebrity representative.
1,007 words (approx. 4.0 pages), 3 sources, APA, $ 35.95
»
Click here to show/hide summary
Abstract
Nike hired Kobe Bryant, a popular Laker's basketball player, to promote its products due to his modest, low-key style, contrasting with his team?s extraordinary athletic success. However, the recent allegations regarding sexual assault made about Bryant in the media and through the judicial system have completely altered Bryant?s image. This paper offers a proposal on what to do when the celebrity spokesperson, hired by a company executive, undergoes a rapid and unexpected change of image in the context of the modern media because of circumstances beyond company control.
From the Paper
"The ?data? accrued in such a case is difficult to pinpoint in a graphic format. Since the evidence regarding the night in question and the woman who is making the allegations varies from day to day, it is difficult to quantify what sort of an impact these allegations can and would have on future sales of Nike. What is clear, however, is that Bryant is no longer the man whom Nike hired. Sadly said, even if completely innocent of the allegations, the new data disseminated in the media shows him to be either a complicated martyr figure at best or at worst, a guilty man of a horrific assault. The fact that Nike also has a substantial line of clothing specifically targeted at women, usually making use of powerful and athletic women in its promotional material, makes the sexual nature of the allegations a particular concern."
| |
|
Unethical Internet Business, 2004.
A review of the the laws relating to Internet businesses.
904 words (approx. 3.6 pages), 3 sources, MLA, $ 32.95
»
Click here to show/hide summary
Abstract
This paper presents a brief overview of the AMA Code of Ethics, which was written to prevent ill-willed marketing in business. The paper then explains how easy it is for an Internet company to get away with misleading customers by false and wrong marketing campaigns, including a number of real-life examples.
From the Paper
"One example of a violation of the AMA Code of Ethics ? section, Rights and Duties of Parties in the Marketing Exchange Process (?Communications about offered products and services are not deceptive?) ? is found in the unsolicited yet tempting email (e.g., spam) titled ?Here?s your 2 FREE air tickets, 2 FREE Hotel Nights + $100.? Once the email is opened, the message urges the reader to ?Claim your 2 FREE Round-Trip Air Tickets and 2 FREE Hotel Nights!? The URL inside the email exhorts the recipient to ?Hurry! Offer Ends Soon!"
| |
|
Pepsi India, 2004.
Examines the business ethics of Pepsi India.
1,273 words (approx. 5.1 pages), 5 sources, MLA, $ 43.95
»
Click here to show/hide summary
Abstract
This paper outlines a case study regarding the ethical issues surrounding Pepsi India, which conducted an aggressive marketing campaign that defaced the environment in India. It includes a description of the moral dilemma, those affected, Pepsi's past conduct in India, and other relevant factors. Suggestions for a resolution to the conflict are also provided.
From the Paper
"The case study is regarding the ethical issues surrounding Pepsi India which conducted an aggressive marketing campaign which defaced the environment in India. Pepsi sells upwards of 160 million cases annually through 750,000 retail outlets across India. The principal moral agents involved are Pepsi marketing personnel, presumably in India, and those they hired to paint rocks with colorful Pepsi advertising in the Himalayans."
| |
|
Nestle's Marketing Practices, 2003.
An examination of the controversy of feeding infant formula over breast milk by discussing the involvement of Nestle's and other companies' advertising strategies.
1,221 words (approx. 4.9 pages), 1 source, MLA, $ 41.95
»
Click here to show/hide summary
Abstract
This paper briefly discusses how the World Health Organization is concerned about the number of bottle-fed babies over breast-fed babies. It links the advertising practices of Nestle and other formula-producing companies to this phenomenon and discusses whether there needs to be better control and legislation regarding these companies.
From the Paper
"Infant formula, saving lives or taking lives? What at first appears to be an absurd question is one that was originally posed more than thirty years ago, and is still being monitored today. As the ?world?s third largest food company?, (Shaw 224) Nestl? Corporation, is in the center of this debate. When Henry Nestl? first developed his alternative to breast milk, in 1860, a life-saving alternative was given for infants who couldn?t breast feed. This alternative was introduced to developing countries, where ?organizations such as the International Red Cross [?] has used the formula to feed thousands of starving infants in refugee camps.? (Shaw 224) So, what is the concern?"
| |
|
Advertisement Analysis, 2002.
Analysis of an advertisement for the X-Box game, "Grabbed by the Ghoulies".
1,942 words (approx. 7.8 pages), 1 source, MLA, $ 61.95
»
Click here to show/hide summary
Abstract
This paper describes the graphics and contents of an advertisement for Microsoft's X-Box game, "Grabbed by the Ghoulies". It discusses the advertisement's target audience and its positioning. The paper also analyzes the message strategy and graphics strategy used in the advertisement and the brand identification strategy. The overall assessment of the advertisement's success in reaching its intended audience is positive.
From the Paper
"This is the catch-phrase header that appears at the top of the 2-page ad. The ad is targeted at the primary MAD audience ? teenagers ? and through ?comic-book? styled layout of graphics and minimal text, the ad entices their market into either wanting to play the game, or investigating the game at either their local retail store or online. The ad also utilizes a single picture of teenagers playing the game. This is interlaid within the comic-book layout of scenes from the game as well as ?comic? blurbs, like ?Thwack!!!?."
| |
|
Communication in Advertising, 2002.
A look at the role that interpersonal communications plays in advertising and marketing.
1,590 words (approx. 6.4 pages), 5 sources, MLA, $ 52.95
»
Click here to show/hide summary
Abstract
This paper examines how interpersonal communications skills are important in building trust within groups, between people and across differing groups and organizations. It shows how advertisers tap into these types of interpersonal communication techniques in order to forge bonds with their target audiences and how lesser-skilled advertisers will often turn off their audience with ill-conceived messages, poorly delivered and often ill timed. Savvy advertisers know that, at least in the American marketplace where there are multiple companies with similar products competing, developing advertisement that, at least, establishes a common bond with its audience via interpersonal communications, both verbal and non-verbal cues, will be more likely to be successful.
From the Paper
"Important to any group, organizational, or even individual relationship to keep and maintain cohesion is the element of trust. As an example, in the most basic group unit for many people, the family, trust between parents and children, between siblings, and between mother and father, all play a role in a family?s cohesion. Through trust, children learn how to interact with those outside of the family, learn how to communicate with the world around them and develop self-esteem, or lack thereof. Because of the tendency for hierarchal relationships in families, people will often learn differing responses for communicating with those in their own age group, and with those older or younger then they are."
| |
|
Billboard Advertising, 2002.
An examination of the need to regulate billboard advertising in the United States.
4,105 words (approx. 16.4 pages), 6 sources, MLA, $ 110.95
»
Click here to show/hide summary
Abstract
This paper examines the issue of billboard advertising from the premise that it is a feature of modern American life that needs to be regulated by the federal government. It examines the history of such regulation as has already been enacted. It examines the effects of those regulations. It also examines the attitude of the public toward outdoor advertising, particularly billboards. It also gives some supporting case histories regarding the effect of billboards on citizens? lives.
From the Paper
"Without the automobile, there would have been no need for advertising billboards, although they might have given people walking to visit a friend or trotting a 12-mph-horse to town something to do. Plus, they could have looked at those ?messages? a lot longer than can people speeding by at 60-plus miles an hour. Still, advertising depends on a lot of people seeing the advertiser?s message so that the expense of broadcasting that message to potential buyers will be repaid, and profit made as well. So, it took not only the invention of the automobile and roads, but achieving a critical mass of people owning and traveling in automobiles to make billboards a reasonable means of advertising products and services."
| |
|
Estee Lauder, 2002.
An analysis of the marketing campaign used by the Estee Lauder corporation.
2,908 words (approx. 11.6 pages), 7 sources, MLA, $ 86.95
»
Click here to show/hide summary
Abstract
The paper deals with a set of recommendations on proposed advertising for the leading cosmetic company Estee Lauder Inc. The paper begins by reviewing the company itself and its range of products. The analysis then looks at the different market segments it appeals to. Finally, the author has chosen a few segments where they feel a change in strategy may help the products to achieve greater market shares.
From the Paper
"The company was first founded in New York City in 1946 by Estee Lauder, by whose name the company is known for and her husband Joseph Lauder. It was the effort of Mrs. Lauder, which brought the company to its pinnacle success. Estee Lauder started from the very bottom ? selling skin creams concocted by her uncle. The products were good, but similar products were available in the market. Estee succeeded because of her marketing strategy and she worked hard to achieve her success. Estee Lauder was a very much quality conscious, but her ability to compete in terms of a saleswoman was much more convincing."
| |
|
The Computer Hardware Industry, 2002.
Examines marketing strategies used by computer companies such as Dell, H.P. and Gateway.
1,941 words (approx. 7.8 pages), 6 sources, APA, $ 61.95
»
Click here to show/hide summary
Abstract
This research paper provides an overview of marketing and advertising strategies utilized within the computer hardware industry. The strategies of market leaders - Gateway, Dell and Hewlett Packard -are examined. As each company is analyzed, comparisons and contrasts are made with strategies used by the competitor. The paper concludes with a summary of the findings.
From the Paper
"As reported by McWilliams (1997), within a six month period, Dell emerged as the number one PC retailer on the Web. Moving from the company?s direct-sales program via the telephone, Dell recognized the potential advantage that direct-sales marketing via the internet offered and placed itself in the position to assume first place within the computer hardware industry. McWilliams also reported that Dell has been successful in offering a manufacturing and assembly process that is fast and fine-tuned, allowing for a custom order placed at 9 a.m. on a Monday to be placed on a delivery truck by 9 p.m. Tuesday. The speed associated with its production of PCs has allowed the company to slash inventories and keep parts costs down so low it can underprice its rivals by 10% to 15%."
| |
|
Teen Girls and the Media, 2002.
Discusses the negative effects of the mass media on teenage girls.
797 words (approx. 3.2 pages), 15 sources, MLA, $ 28.95
»
Click here to show/hide summary
Abstract
Because of its pervasiveness, mass media such as magazines and television programs are increasingly in a position to influence the behavior and attitudes of teenage girls. In fact, television programs such as ER and sports-oriented teen magazines have been lauded for providing girls with positive role models. Unfortunately, these programs and magazines remain the exception rather than the rule. Rather than promote healthy lifestyles or give positive role models, much of the media targeted to teens are both physically and psychologically harmful. This paper examines two of these main effects ? the promotion of unhealthy habits and lifestyles and the growing tendency of these media forms to sexualize teens and turn them into consumers.
From the Paper
"This need to conform to unrealistic body standards infects girls at a progressively earlier age. A recent study of 12,000 children between the ages of 9 and 14 show that media's influence on girls' dieting and weight concerns equaled the influence exerted by parents and peers ("Weight concerns in preteens and young teens influenced by media..."). This represents a change from just a decade ago, when parents and peers were the biggest socialization factors in an adolescent's life."
| |
|
The Media and Teenagers, 2002.
Examines the dramatic effect that the media has on adolescents.
1,223 words (approx. 4.9 pages), 16 sources, MLA, $ 41.95
»
Click here to show/hide summary
Abstract
The media, including television, magazines, radio, internet and billboards surround everyone daily, sending messages about what items to buy and why. While the effect is obvious among the adult population, the effect is even more profound on the teenage population. The present day media has established a target on adolescents, influencing them to smoke, drink, look a certain way and dress a certain way in order to be accepted by society. This paper focuses on the affect that television has on teenagers, showing that the average American teenager will view nearly 14,000 sexual remarks, sexual innuendos, and jokes per year. The paper details the negative effects on these youths, including an increase in violence, early sexual activity, substance abuse and eating disorders.
From the Paper
"Studies have shown that young women subscribing at an early age to ?teen? magazines such as ?YM? or ?Teen? have a much higher rate of eating disorders. According to the National Eating Disorders Association (2002), an increase in magazine viewing led to a 45% increase in lowered self esteem in young women age 12-15. Another study showed that 66% of young women believed that models in magazines were their ?ideal? image, or what they were expected to look like (Irving, et al 1998). Actually, the average American woman is 5?4" tall and weighs 140 pounds. The average American model is 5?11" tall and weighs 117 pounds. Most fashion models are thinner than 98% of American women (NEAD, 2000)."
| |
|
Gender and the Media, 2002.
Argues that 'gender stereotyping' in the media actually represents the general view of the population.
2,129 words (approx. 8.5 pages), 3 sources, MLA, $ 66.95
»
Click here to show/hide summary
Abstract
Public media provides a channel for people to communicate among each other. This communication takes on various forms. Advertising is one area where meaning is intentionally created. Newspapers and magazines report both news and opinions. Even music is a means of communicating to a mass audience. All of these forms of communication create meaning and one of the underlying factors present in all is gender. Each of these forms of media create certain ideas about masculinity and femininity. Some authors argue that the end result of this is that men become objectified as masculine and women become objectified as feminine. The emphasis is often especially on the dehumanization and stereotyping of women via their physical body and class status. For example, women are seen as objects of desire, valued for their attractiveness but with little else to offer, while men are seen as superior to women. The paper discusses three authors whos consider these meanings and how they are created - Susan Faludi, Joan Morgan, and Jean Kilbourne. Each of these authors look at how gender is created in a certain form of media and each suggest that the media creates an exaggerated and misconfigured view of the role of gender. The paper shows, however, that what these authors fail to recognize is that the media as a whole is communicating a range of ideas on gender roles and that those ideas generated have their basis in society itself. The paper argues that these authors seem to generalize themselves, suggesting that the media is responsible for exaggerated roles of gender. In contrast, by taking a closer look, this paper illustrates that the media only represents the general views of people and that the media does not really offer only one view of gender.
Paper Outline:
Introduction
1. Media as Communication
2. Argument that Media Creates Ideas on Gender
3. Focus on Gender Ideas about Women
4. Introduce Three Authors with Ideas on Gender Creation in the Media
5. Argument: The Media only Represents the General Views of People and the Media does not really offer only one View of Gender
From the Paper
"Each of these articles expresses the view that the media creates a certain image of women. In each case, it is also expressed that this is an exaggerated view of women. Kilbourne offers advertisements where the sexuality of women is taken to an extreme, such as by including bondage and violent images in addition to sexual ones. Morgan describes hip-hop music where the lyrics represent an exaggerated view of women. Faludi shows how a group of boys with behavior that can be described as extreme in the way they view women, came to represent the general view of the young male's view of women. In each case, the views expressed are exaggerated claims. For example, the young boys in Faludi's articles do not likely represent the views of the average young male. However, their coverage in the media may have created the impression that their views are closer to the norm than they really are. In summary, each of the articles are correct in saying that the examples they represent create exaggerated views."
| |
|
The Tobacco Industry, 2002.
Discusses the controversy surrounding smokers, smoking and the tobacco industry.
3,610 words (approx. 14.4 pages), 10 sources, APA, $ 100.95
»
Click here to show/hide summary
Abstract
"Smoking is a factor, and an important factor, in the production of carcinoma in the lung,? wrote Richard Doll and Bradford Hill some fifty years ago. It was this first study which would initiate all others. It was this first study which would be expanded and eventually establish smoking as a major health risk linking it to problems including everything from heart disease to bronchitis, from indigestion to impotence. And it was this first study which would spark the controversies still surrounding smoking, smokers and the tobacco industry. The paper argues that for over fifty years the tobacco industry has repeatedly demonstrated a callous and irresponsible demeanor. Throughout the years, the industry has lied to the public about the harmful effects of cigarettes and they have consciously marketed their product toward youth, minorities and the poor. This paper looks closely at issues surrounding cigarettes, smoking and the multi-billion dollar industry which supports and promotes mass consumption of tobacco throughout the world.
From the Paper
"In 1995, ABC News reported that tobacco companies manipulate the amount of nicotine ? the primary addictive ingredient ? in their cigarettes. They do this by removing nicotine from the tobacco and then restoring it, thus making it more potent. Unfortunately, ABC used the term ?spike? in their report, leading many to believe that tobacco companies add more nicotine to their product. Though the vast majority of the report was valid, that single word gave the tobacco companies the opening that they required. The executives at Phillip Morris were not amused by the report at all, so they took that opening and sued ABC for ten billion dollars. (Glass, Pg 3)"
| |
|
Cosmetic Surgery, 2002.
Examines why North American women continue to be the primary targets and consumers of cosmetic surgery.
3,165 words (approx. 12.7 pages), 17 sources, APA, $ 91.95
»
Click here to show/hide summary
Abstract
Throughout history, women have been fed the notion that beauty is all that matters in life. Today, in the 21st century, women are the primary targets of the media industry. The paper shows that media manipulation of women?s perspectives related to their appearance routinely occurs, as media moguls persist to work hand in hand with the cosmetic industry, feeding society with unattainable ideals, encouraging women to mutilate themselves for psychological reasons, often with lethal consequences usually hidden in fine print.
Table of Contents:
Introduction
Thesis
History and Ideals of Beauty
Modern Day Cosmetic Surgery as a ?Panacea?, the Cure All for Life?s
Problems
Beauty and Unattainable Ideals
Beauty as a Business Industry
Media and Manipulation
Wrong Reasons for Undergoing Plastic Surgery
Lethal Consequences
Conclusion
From the Paper
"Initially, ?cosmetic surgery? was intended and typically reserved as a repair mechanism to assist wounded and deformed soldiers in war. Soldiers returning from WWI with missing limbs and shrapnel torn faces entrusted their appearance to the hands of skilled surgeons of the time. The development of cosmetic surgery received a push for movement from the need to repair gross deformities sustained in WWI to the need to change normal and typical physical appearances. Early surgeons intended cosmetic surgery for surgical repair of congenital or acquired deformities and the restoration of contour to improve the appearance and function of tissue defects (Kazanjian, 250). Today however, cosmetic surgery takes on a whole new meaning, and the players are participating in a totally different ball game. Though many plastic surgeons are still touted and well received for their remarkable abilities to restore dignity to the deformed, cosmetic surgery has also taken on a new meaning. Cosmetic surgery has become a mechanism women have turned to in hopes of changing not just their appearance, but also their life."
| |
|
Advertising Sports Wear, 2002.
A comparison of the advertising strategies of Fila, Adidas and Nike.
1,526 words (approx. 6.1 pages), 6 sources, MLA, $ 50.95
»
Click here to show/hide summary
Abstract
This paper looks at in turn three of the biggest sportswear companies, Fila, Adidas and Nike located in three different countries, Italy, Germany and America. For each company it examines the importance of its location, its primary advertising campaigns and its suitability for the global market.
From the Paper
"The Adidas campaign focuses on elite sports stars but also has an emphasis on sport as a fun activity. The pictures of sports stars shown are not ones emphasizing the challenge of sport, but show the sports stars looking happy, including many of the photos showing the sports stars in poses and not in action. The football/soccer section shows David Beckham posing. The Anna Kournikova sections shows the sport stars in action, while also including more model-like head shots. In each of these cases, the emphasis is on the sports star looking good."
| |
|
Marketing Sanitation Products in Japan, 2002.
This paper is a marketing analysis for the introduction into Japan of established, technologically superior sanitation products from the United States.
1,570 words (approx. 6.3 pages), 5 sources, MLA, $ 51.95
»
Click here to show/hide summary
Abstract
The paper explains that the United States? sanitation company wants to extend its market into Japan because the product demand for sanitation products is large, thus providing an opportunity for better profits. The author believes that the language problem is a strong marketing barrier and that there are many local products. The paper states that the company might face import problems because the government in Japan would certainly introduce some kinds of taxes, which would discourage people from importing these products from the United States or any other foreign country.
Table of Contents
Introduction
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Marketing Plan
Synchronizing with the Market Realities
Export and Product Deployment
Assigning Distributors and Dealers
Market Penetration
Advertisement
Intellectual Right
Conclusion
From the Paper
"Even though the company is proficient in retail as well as direct marketing, there will be a definite change in scenario once the operation shifts to Japan. The company, as its first steps, has to ensure that the exports to Japan happen in a smooth manner. Before the actual commencement of exports, the company must ensure that its products are produced in the right quantity and is exported according to the needs of the Japanese market. Any problems with logistics or misinterpreting the demand dynamics in the Japanese market could create a lot of problem for the company and result in losses."
| |
|
Maidenform Advertising, 2002.
Discusses Carol Moog's article "Mirror Images" which considers gender portrayals in the Maidenform bra advertisement.
1,279 words (approx. 5.1 pages), 2 sources, APA, $ 43.95
»
Click here to show/hide summary
Abstract
Where advertising is considered, the roles that men and women play in it, and how they feel about the ways they are portrayed in it, have changed over time. The paper discusses Carol Moog's article "Media Mirrors" in which the main focus of advertising centers around the Maidenform bra company. Maidenform has been around for a long time, and consequently has had to change its advertising strategy several times to keep up with changes in women's opinions and beliefs. From the point of view of Moog, women went from seeing Maidenform commercials as being interesting and empowering to see them as embarrassing. The paper also gives its authors personal opinion on Moog's article and shows that she disagrees with much that has been written.
From the Paper
"The problem with the men in the Maidenform commercials of later years is that they completely ignore the woman in the advertisement. Not only are they not interested in her physical attributes, but they do not appear interested in what she has to do or say either. This did not appeal to many women, because they felt that men were ignoring them despite the fact that they were flaunting themselves. Exposing oneself, whether physically or emotionally, is usually a difficult and stressful time. There are people in this world that enjoy it, but they are not the majority."
|
|
|
