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Chili's Restaurant, 2008.
Presents a customer satisfaction research project conducted for Chili's Restaurant.
1,100 words (approx. 4.4 pages), 1 source, APA, $ 38.95
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Abstract
This paper describes a research technique, which was used by a Chili's restaurant to seek more detailed information to determine its main customer service problems. The paper first explains that the methodology used was a mixed-method style of both quantitative and qualitative techniques. The paper then relates that the most common problems were identified as slow service, food arriving cold and unfriendly and not helpful waiters and waitresses. The paper includes the questions and the data analysis.
Table of Contents:
Research Design
Methodology
Results and Analysis
From the Paper
"While the smoking ban significantly lowered the number of customers coming into the restaurant, many smokers apparently still come to Chili's. This indicates that the smoking availability was not the only reason that these people went to the restaurant. However, the service and the atmosphere seem to be the largest concerns, as they were cited as the biggest problems among those that said they would not return. These are, therefore, the areas that management must focus on if they wish to retain the customers that they have and begin to build up a larger customer base yet again."
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US Auto Benchmarking, 2008.
This paper examines the Ford Motor Company and Toyota Motor Company as benchmarks for the US Auto company.
797 words (approx. 3.2 pages), 3 sources, APA, $ 28.95
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Abstract
The paper relates that the US Auto company should consider benchmarking as a method of diminishing certain negative aspects, improving positive ones and eventually amplify the company's profit. The paper analyzes Ford Motor Company and Toyota Motor Company and shows how they represent two different cultures, two different types of management and two different models that can serve US Auto's best interests.
From the Paper
"US Auto is an American car manufacturer with an important past on the American car market, but with a less brilliant present and future, as the company is currently struggling for survival. The company's main negative issues that need to be corrected are related to outdated line plant assets, inflated labor costs, and lack of any significant prospects that could provide some sort of boost in the company's future profitability. The only aspect that US Auto is putting its hopes on is a hybrid gas-electric engine that the company has created. Given the fact that negotiations with AutoMex have failed, the company must find other strategies to help it survive."
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Motivational Strategies at Costco.com, 2008.
An evaluation of the value of several different models of organizational motivation as they relate to Costco's internal development efforts in creating its website, Costco.com.
2,968 words (approx. 11.9 pages), 8 sources, APA, $ 87.95
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Abstract
This paper discusses the motivational theories behind Costco's adoption of several electronic initiatives including online catalogs and a re-vamped and multifunctional website. The author describes the strengths and weaknesses of five motivational strategies that Costco's management could potentially use to motivate key personnel to create a new Costco.com, and suggests which strategies are likely to provide the best foundation for Costco's changes. The author explains the importance of change management in some of these strategies, and concludes that strong leadership is critical in motivating employees and setting changes in motion.
Outline
Overview of the DICE Model
Business Process Reengineering
Exploring Lewin's Model
Exploring the Speed of Change Model
Theories E and O of Motivation
Motivational Theories with the Greatest Potential to Motivate Costco Employees
Success Factors in managing Motivation at Costco
For Costco.com to succeed, Customers' Needs Must Dominate IT Strategies'
Conclusion
From the Paper
"In the context of Coscto.com, their efforts to significantly re-vamp their electronic initiatives will need to include some element business process re-engineering and management, as the underlying processes within the company will need to change to better serve online customers. While Michael Hammer claims that for change to be significant it has to be severe, for Costco.com the change needs to be gradual and focused more on streamlining the customer experience online through better integration of systems."
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Distribution, 2008.
A discussion on whether the LeapFrog company should sell its products through Wal-Mart's distribution network, exploring both the pros and cons of such a strategy.
1,854 words (approx. 7.4 pages), 6 sources, APA, $ 59.95
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Abstract
The paper discusses whether the company LeapFrog should choose to sell or not to sell through Wal-Mart. The paper refers to the advantages of Wal-Mart's massive distribution network on the one hand and the disadvantages of the rapid over-distribution of a manufacturers' products on the other. The paper states that, while selling to Wal-Mart does generate exponential growth in unit sales, over-distribution of products and the price erosion that Wal-Mart tends to force on suppliers over time are two critical reasons not to sell to Wal-Mart. The paper discusses the marketing strategic plans utilized by Wal-Mart and concludes that LeapFrog needs to build out its own multi-channel selling strategy versus selling through Wal-Mart.
Outline:
Executive Summary
Wal-Mart is Forcing Premature Consolidation of the Toy Industry
Wal-Mart's Distribution Efficiency Yardsticks: Setting Loss Leaders In Motion
Evaluating Distribution Strategies in the Context of Pricing
Conclusion
From the Paper
"Wal-Mart's purchasing economies of scale and focus on supply chain efficiencies, which are briefly described in this paper, all contribute to their ability to price toys below to wholesale price to other retailers. The flattening of pricing elasticities of new toy products greatly impacts the profitability of toy manufacturers themselves. Taking a loss-leader pricing approach to selling toys also forces other retailers either out of business altogether, or into significantly minimized operations."
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Airplane Industry Ethics, 2008.
This paper focuses on the National Transportation Safety Board (NTSB)'s conflicts of interest in investigating airplane crashes.
2,371 words (approx. 9.5 pages), 6 sources, APA, $ 72.95
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Abstract
The paper reveals that many families of the victims of airplane crashes believe the National Transportation Safety Board (NTSB) to be incapable of adequately monitoring the airline industries. The paper explains that these families charge that the NTSB is biased since it has too close a relationship with the airlines, which causes an inevitable conflict of interest. The paper points out the reliance on the airlines' integrity to hand over evidence from plane crashes and uses the crash of United Airlines Flight 585 in 1991 as a case in point. The paper discusses the need for a fair investigation and proposes using independent experts during crash investigations to achieve these unbiased findings.
From the Paper
"A plane crash, "whether a large commercial airliner or a tiny home-built ultra light sets into motion a flurry of events" and always inevitably cumulates with a National Transportation Safety Board investigation (Hise 1991:1). "The men and women of the NTSB have a rare breed of government job," in that they are nonpartisan, non-official law enforcement authorities given the investigational power to find the cause, "often beginning with little more than a handful of crushed aluminum, of almost every aviation crash they investigate" and issue a report on airplane crashes (Hise 1999:1). These men and women are supposed to be noble fact-finders, neither interested in the airline industry's financial future, the bottom line of corporate America, or even the feelings of the families and the victims of the crash."
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The Effects of Advertising, 2008.
A research proposal to explore the correlation between advertising and consumer purchase motive.
961 words (approx. 3.8 pages), 13 sources, APA, $ 34.95
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Abstract
The paper proposes a market research study to discover how advertising affects or impacts, if at all, consumer purchase motive. The paper predicts that the consumer study groups' individual purchasing motive will correlate with the advertisements tho which they are subjected. The paper notes the general premise that advertisers continue to spend millions of dollars a year on advertisements and concludes with the belief that this study will demonstrate how advertising greatly affects consumer purchase motive.
Outline:
Introduction
Abstract of Study
Hypothesis
Conclusion
From the Paper
"The amount of money spent on advertising consumer products is rising every year. (Graydon, 2003 p. 156). At its most fundamental definition, advertising is paid and is sometimes free communication through a medium in which the sponsor is identified and the message is controlled. The methods used for advertisements are diverse, including publicity, public relations, product placements, sponsorships, underwriting and sales promotion. Further, every medium imaginable is used to send the advertiser's message to the consumer, including television, radio, movies, magazines, newspapers, Internet and billboards. (Young, 2005 p. 76)."
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The Ford Motor Company, 2008.
An analysis of the Ford Motor Company and the automobile market in general.
745 words (approx. 3.0 pages), 2 sources, APA, $ 26.95
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Abstract
The paper examines the market structure of the automobile market and the impact on Ford of new companies entering the market. The paper examines Ford's expensive vehicles, the company's productivity, the cost structure of the automobile market and the price elasticity of demand. The paper also looks at Ford's competitors, analyzes the supply and demand and explores the impact of government regulations on the demand for cars.
Outline:
Market Structure
Impact of New Companies Entering the Market
Prices
Productivity
Cost Structure
Price Elasticity of Demand
Competitors
Supply and Demand Analysis
Impact of Government Regulations
From the Paper
"The automobile industry still exists in a state of monopolistic competition. Only a few firms dominate the industry, because of the high barriers of entry to producing automobiles. This is particularly true of the car market for the average consumer, as opposed to the luxury car market, which is more fickle in regards to style. Once upon a time, Ford and GM held the bulk of the American market share because of their inexpensive, high-quality cars. Then, these American behemoths were toppled by Japanese manufacturers like Toyota in the 1980s. "
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Bank of America Financial Analysis, 2008.
A review of Bank of America's current activities and future expectations.
1,994 words (approx. 8.0 pages), 1 source, MLA, $ 63.95
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Abstract
This paper provides a financial analysis of Bank of America. It reviews the company's performance over the last seven years and provides an overview of balance sheets and income statements. In addition, the paper discusses Bank of America's financial ratio analysis. It then examines their current activities and provides a review of future expectations. The paper contains several financial tables.
Table of Contents:
Summary
Current Activities
Bank of America Challenges and Expectations
Ratio and Variance Analysis
Summary
From the Paper
"For Bank of America, the challenges are first to keep the strong growth Retail banking and Card Services moving forward, including working to ensure the integration of the Fleet acquisition is completed and contributes to growth in market share in key global locations including the U.K. The effects of the company's growth-by-acquisitions strategy can be seen throughout the financial analyses provided here, including the impact on revenues and debt. The Global Wealth and Investment Management Business Group, by far the most under-performing of all Bank of America groups, is most likely going to see selective and highly targeted acquisitions in nations that bank of America sees potential to grow this Business Groups' performance. Global Corporate and Investment Banking will seek to compete for effectively with its Business Lending Segment, and look to bolster Capital Markets and Advisory Services, which is considered 2nd tier by many investment analysts. Clearly Bank of America will be challenged to grow their earnings beyond Retail Banking and Card Services in the near-term."
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Toyota Motor Corporation, 2008.
A look at the the marketing strategies of Toyota Motor Corporation.
1,839 words (approx. 7.4 pages), 6 sources, APA, $ 58.95
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Abstract
Toyota has recently struggled with the market for its motor vehicles in China and the time has come to evaluate and redesign the marketing strategies that it will use there. This paper presents an examination of the marketing strategies of Toyota Motor Corporation. The writer explores the marketing strategies used in the U.S. and Japan and discusses why the market in China may be more receptive to the strategies used in the United States.
From the Paper
"When Toyota went into Japan it made the decision to tie in the currently popular hip hop market to the vehicle market. It did so by blending several products into the marketing of the Toyota vehicle. One example was the use of a brewery product in a marketing plan for Toyoto. The idea was that the young adults in need of a vehicle would respond favorably to a blended marketing plan that utilized both products(Treece, 2002). Toyota has stated that the strategy has helped it reach its target audience and that the concept was a success however when it tried to use similar strategies in China it was not successful. "
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Diversity within Oranizations, 2008.
Examines the literature regarding the effect diversity has on organizational behaviors.
4,200 words (approx. 16.8 pages), 13 sources, MLA, $ 112.95
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Abstract
This paper describes studies that enable the understanding of the elements of cultural diversity, the factors that lead to a successful organization, the dilemmas confronted by organizations desiring to acquire and maintain organizational diversity and how diversity influences the operations of organizations. The paper also discusses some studies and theories such as 'social identification and categorization theory' and 'similarity/attraction theory', which show a negative link between diversity and organizational behaviors. The paper states that even though there have been studies and theories showing a negative relationship between diversity and organizational performance, there have been several studies and theories which show a positive link. These studies and theories are discussed at length in the paper, which attempts to show that diversity influences organizational behavior and is essential for positive organizational performances. Finally, the paper discusses the elements required to bring about positive organizational performances as a result of the efforts of diversity.
Table of Contents:
Abstract
Introduction
Discussion
Conclusion
From the Paper
"When HR practices agree with the generation of a workforce that has the talents required to transform diversity into a benefit, diversity is considered to give rise to positive performance results. In other organizations, but HR practices might unintentionally lead to teams which are different, however not dexterous with regard to diversity management. Such organizations are considered to have negative experience, like disruptive conflict as well as enhanced turnover that could inhibit the performance outcome."
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911 Dispatch Staffing, 2008.
A review on staffing issues unique to the 911 dispatch career.
1,775 words (approx. 7.1 pages), 3 sources, APA, $ 57.95
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Abstract
The paper presents an examination of staffing concerns and practices in the field of emergency management. The paper explores the staffing models and uses, frequently used in the staffing of 911 dispatchers throughout the nation. The paper addresses the concept of workforce 2010 and how it can be applied to this topic.
Outline:
Introduction
Case Study
The Solution
Conclusion
From the Paper
"When examining the needs and Workforce 2010 issues in the field of public safety, it is important to remember the unique issues that are brought to this field. It has long been known that 911/public safety dispatchers are under a high amount of stress during their daily duties. They are responsible for dispatching ambulances, police and fire personnel to the correct address, at the right time and a failure in their communication efforts on any part of the call could potentially lead to loss of property or life. In Barry Furey's article regarding the center staffing issues of 911 Furey explores the staffing issues that have been plaguing the field in recent years. He states: Adequate staffing has long been a fire service concern."
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Public Relations, 2008.
This paper presents and explains three definitions of public relations.
867 words (approx. 3.5 pages), 3 sources, APA, $ 30.95
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Abstract
The paper looks at a public relations (PR) definition that says that public relations determine the message and then selects the suitable means to present that message to its chosen audience or end-consumer. The paper explains that this definition lays the groundwork for the company. The paper then provides a second definition that says that PR measures the success or failure or the PR campaign and sets new directions according to its progress. The paper explains that this is an assessment of the first definition. The paper's third definition says that PR does the above and also analyzes trends, locates trouble spots, fixes them and keep them fixed. The writer relates that his definition of public relations consists of all the above.
From the Paper
"Public relations refer to a set of planned activities, which help an entity establish identity, acquire business credibility and authority (Fey 2003). It makes the audience remember the entity through repetitiveness or a strong approach in delivering a message or information. It may seem cheap, at times, but unlike advertising, public relations are not free. Unlike advertising, public relations or PR cannot be bought. It must be established with effort, timeliness and the correct approach. It may not be well understood, but PR remains the most effective marketing tool of a small business (Fey)."
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Motion Picture Industry, 2008.
A research paper investigating the various factors and variables influencing the revenue earned by films.
4,729 words (approx. 18.9 pages), 5 sources, APA, $ 121.95
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Abstract
This research examines the relationship between opening weekend box office revenue and total box office revenue for 10 feature films. Each film under examination is analyzed with regard to factors that may have influenced opening revenue and total revenue, as well as the dynamic between the two. It is hypothesized that variables such as star power, budget, and rating may have played roles in the box office revenue earned by the films.
Outline:
Introduction
Past Research
Purpose
Method
Analysis
The Relationship Between the Number of Opening Screens and Box Office Revenue
Conclusion
From the Paper
"In regards to some average statistics, feature films have first run releases of approximately 8 weeks. During this 8-week period, usually between 1000 and 2700 screens are garnered, and the films earn approximately $10 to $40 million in box office revenue. There are approximately 16 new major studio release films introduced each month into the theatrical marketplace, on an average of about 1650 screens. On average, most major feature films are able to demonstrate box office revenues of at least $30 million, particularly once all media and territories have been covered. Furthermore, many feature films are able to generate at least $30 million within 14 weeks of release into theaters."
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Employee Motivation, 2008.
An overview of different motivating factors for employees.
6,397 words (approx. 25.6 pages), 30 sources, APA, $ 148.95
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Abstract
This paper discusses how there are many trends when it comes to employee motivation and compensation, because big business has determined that money is not the only thing that employees want. It proposes a study to examine the hypothesis that employers can motivate their employees in many different ways through the study of personalities, career anchors and what specifically motivates individuals.
Outline:
Introduction and Hypothesis
Literature Review
Methodology
From the Paper
"Originally, it was just the corporate world that was looking at employees in ways other than just how much money they were getting paid across the board, but the trend is also spreading over to the sales industry and other industries as well (Bedeian, 1993). It is important to look at these compensation trends and how they are being used for the outside sales force today, as well as to recommend a strategy that is designed to ensure that the reward system for employees stays in alignment with the mission of the sales industry as it evolves through time (Chesney, 1992). That mission has generally been to produce high-quality goods and services, have professional sales people, and provide excellent customer service, and these things cannot take place as easily if the employees are not motivated properly and compensated accordingly (Buford, 1990). "
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Opening a Coffee Shop, 2008.
An outline of the strategic plans and marketing operations required when commencing a small business.
2,315 words (approx. 9.3 pages), 8 sources, APA, $ 71.95
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Abstract
The paper focuses on presenting the steps for starting a coffee shop and ensuring its successful functioning. The paper presents an analysis of the target segment of customers and the coffee shop's specific features, continuing with the project's objectives, scheduling and management. The paper sets forth several recommendations aiming at presenting ideas that will ensure the coffee shop's success in the medium term and long term.
Outline:
Project Specification
Business Case
Stakeholders
Keys to Success
Macro (Top Down) Cost Estimate
Work Breakdown Structure
Schedule and Key Milestones
Project Management
Risk Management Plan
Recommendations
From the Paper
"Another key for the new coffee shop's success is a very good marketing strategy, especially regarding Public Relations. PR basically means doing a good thing and speaking about it. In other words, no matter how great the new coffee shop will be, unless it is very well advertised, it will not be worth a dime. The new coffee shop will be advertised on: business cards, T-shirts, travel mugs, coasters, glassware, sport bottles, ceramic cups, and others. Also, the coffee shop could be advertised on radio for greater success."
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Article Review: The Labor Market, 2008.
Reviews the article, 'Firm Structure, Multinationals, and Manufacturing Plant Deaths', by Andrew Bernard and J. Bradford Jensen.
1,280 words (approx. 5.1 pages), 2 sources, MLA, $ 43.95
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Abstract
This paper explains that the article by Andrew Bernard and J. Bradford Jensen 'Firm Structure, Multinationals, and Manufacturing Plant Deaths' in "The Review of Economics and Statistics" describes how the multinational or national status of a firm will affect labor demand and the labor market. The article is a warning to workers employed in smaller, domestic firms and yet shows that merely being part of a multinational structure is not a guarantee of job stability. The paper relates that this article demonstrates how the demand for labor can be adversely affected by forces beyond the worker's control, such as the status of the entity with which she is employed, and that a healthy economy does not necessarily mean that the demand for labor will increase for all firms.
Table of Contents:
Objective and Purpose of Article
Theory, Principles of Journal Article
Data Analysis
Conclusion
From the Paper
"Large firms tend to have larger plants. Large plants are associated with characteristics that are associated with higher survival probabilities, and that fact alone should lead to lower death probabilities, for plants that are part of both multiplant and multinational firms. Plant attributes that increase survival tend to be present to a greater degree in larger firms, such as the fact that larger firms have more access to venture and lent capital that can help them avoid plant shutdown."
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Cessna: Supply Chain Management, 2008.
A review on how Cessna achieved a dramatic transformation in its supply chain system with positive results.
950 words (approx. 3.8 pages), 2 sources, MLA, $ 33.95
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Abstract
The paper discusses the fact that optimizing performance in all fronts is of utmost concern for businesses today which are operating under intense competition. The paper states that the airline industry in particular, is witnessing a bad phase with many big airlines going bankrupt. Cost cutting and performance tuning measures are indispensable to aviation industry for survival. The paper discusses the case of Cessna, a leading aircraft company, which is a good example of how rationalizing supply chain management can result in considerable performance improvements and the profitability of the company.
Outline;
Abstract
Introduction
Conclusion
From the Paper
" The center point of Cessna's new initiatives aimed at rationalizing the Supplier chain management system, is the MPD process. The Maturity Path Development Process (MPD) is a process where Cessna officials sit together with their Suppliers on a regular basis and review the expectations and the quality and performance status met by them. Plans are drawn to highlight areas that need improvement and suppliers are expected to fulfill these requirements. In short, every month the suppliers are given a status briefing that explains how they fair with respect to the Baldrige benchmarks and the goals they have to meet in the short and long run. Within one year, it is expected that suppliers reach the 'growth supplier status' or be phased out."
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Supply Chain Purchase Strategies of X-Ray Machines, 2008.
An analysis of supply chain purchase strategies that increase accountability of requirements for commercial off-the-shelf x-ray equipment at army medical hospitals.
2,109 words (approx. 8.4 pages), 6 sources, APA, $ 66.95
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Abstract
This paper examines effective purchase strategies for buying commercial off-the-shelf x-ray medical equipment for U.S. Army medical hospitals that will provide accountability to ensure contractors deliver the required product. It provides an overview and history of current buying procedures used by the U.S. Army and then assesses current problems being experienced in the procurement process.
Table of Contents:
Review and Discussion
Overview and History of Current Buying Procedures
Current Problems or Situations
Precipitating Changes
U.S. Army Hospital Mission
Conclusion
From the Paper
"The research showed that the U.S. Army has extensive experience in the procurement of sophisticated medical equipment, including x-ray machinery that dates back almost seven decades. The research also showed that there remains a paucity of accountability by contract specialists and purchasing agents who are responsible for negotiating and administering such contracts, but there are some indications that improvements in the form of assurances that a company is financially and technologically capable of fulfilling its commitments have improved the supply chain management processes that support these services. The research was consistent in emphasizing that in emergency situations, the Army is authorized to do what is necessary to ensure that its personnel have the equipment and training needed to accomplish their respective missions, but these same factors tend to adversely affect the effective administration of such contracts. In the final analysis, it is reasonable to assume that hospital commanders in war zones will continue to receive priority treatment for their materiel requests, but the safeguards outlined above will go a long way in ensuring that what is received is what was actually ordered."
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