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Competitive Strategy and the External Environment, 2008.
A critical review of R. Beal's article "Competing Effectively: Environmental Scanning, Competitive Strategy, and Organizational Performance in Small Manufacturing Firms."
1,117 words (approx. 4.5 pages), 1 source, APA, $ 38.95
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Abstract
This paper discusses R. Beal's article on environmental scanning and its effect on competitive strategy and organizational performance in small firms. The writer describes the two main hypotheses of the research project, the primary research and subsequent factor analysis in the article and points out some glaring omissions and contradictions. The writer concludes that the findings in the article are too generic to be useful for small manufacturers, and that the contradictions should be smoothed out in order to present a cohesive article.
Outline:
Introduction
Critique of the Article
Critique of Environmental Scanning: Frequency and Scope
Summary
From the Paper
"Where Beal fails to bring greater value into this specific area of research however is in not delving deeper into which specific processes are those that are the most targeted for best manufacturing process definition and improvement. Critically analyzing this specific and highly significant result of the research, one could argue that the best manufacturing processes across industries vary significantly by size of manufacturer and that even in the sampling frame of this research there is wide variation."
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Sony PSP Pricing, 2008.
A discussion on the strategy and tactics of pricing for Sony's Playstation 3 (PSP3).
886 words (approx. 3.5 pages), 0 sources, APA, $ 31.95
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Abstract
The paper discusses Sony's initial pricing strategies, which looked to capitalize on the relatively high level of price elasticity that existed in the high end of the gaming market. The paper notes that Sony launched the PSP3 using price to ascertain the relative shape of the demand curves in each of the geographies in which they launched the PSP3. The paper discusses Sony's product and pricing advantage, premium market positioning and strategic planning. The paper concludes that Sony's pricing strategy shows that the company is very aware of how significantly their product life cycles are maturing and the difficulty experienced in keeping a uniform pricing strategy globally. Instead, the company has had to take a much regionalized approach to pricing in order to attain its objectives.
Outline:
Introduction
Analysis of Sony's Pricing Strategies
Conclusion
From the Paper
"Sony's initial pricing, while above the closest competitors by $50, was primarily used as a means for communicating premium market positioning over purely being a price penetration strategy. Sony's initial launch of the PSP3 was aimed at the adult gamers who would see the initial price point as an indicator of the devices' superior functionality and value. Making a Blu-Ray/DVD/CD drive standard across all models was a deliberate product strategy to attract adult gamers who also are high-definition video enthusiasts. Sony's pricing strategy then was to use the combination of enhanced functionality (Blu-Ray) in conjunction with a higher-than-average price for this segment of products to attempt to create an entirely new market. Whether this strategy constituted ones that is a "blue ocean" or "red ocean" strategy as defined in the book, Blue Ocean Strategies and discussed in by Columbus, the fact is that Sony was successful in achieving its market positioning. Adults purchased the PSP3 specifically for its high resolution gaming capability, in addition to Blu-Ray functionality as well."
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Logistics, 2008.
A review of the case of Porsche and its logistical challenges.
1,930 words (approx. 7.7 pages), 9 sources, MLA, $ 61.95
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Abstract
This paper discusses an important example of how proper logistics planning saved an icon of the automotive industry, Porsche Automobiles. In particular, the paper discusses logistics at Porsche in 1992, and the accession of Wendelin Wiedeking, who continues as Porsche's chairman to this day. The paper notes that at the time of Wiedeking's accession from his position as manufacturing manager, Porsche's stunning success depended on logistics within its plant and in its relationships with its parts suppliers.
Outline:
Executive Summary
Introduction
Background Information on Moving and Storing Specific Materials and Products
Projecting Modern Logistics Thinking
Description of Current Methods in the Industry
Trends in the Industry and how these might Affect the Organization
Challenges and Issues with Moving and Storage
Conclusion
From the Paper
"Porsche faces some difficulty in performing the same feat in Zuffenhausen for two reasons: (1) it is still a niche manufacturer, with fewer than 100,000 total units (even counting production in Leipzig and Bratislava), and (2) the Zuffenhausen plant is difficult to expand, and to automate further.While Porsche's short-term strategies of sharing manufacturing facilities has helped, it may be due for a consolidation in the future. At present, final assembly takes place in four places (including Valmet in Finland for Boxsters). With the addition of a fifth line and concomitant increases in expected production, Porsche may want to consider a consolidation at a "Greenfield" plant, in which it can consolidate some of its assembly."
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Staff Turnover, 2008.
A look at how to reduce the high turnover rates at the Squid company and improve employee motivation.
1,351 words (approx. 5.4 pages), 4 sources, APA, $ 45.95
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Abstract
This paper describes tools that the Squid company can utilize immediately to reduce high rates of turnover and increase employee motivation. Specifically, the paper promotes a mentoring program that will help employees at Squid receive the advice needed to advance their careers. The paper then demonstrates how such a program will motivate employees and gain their trust and loyalty. This in turn will produce efficient and productive work practices and decreases the odds that Squid Company will experience high turnover.
Outline:
The Problem
The Solution
Proven Benefits
Conclusion
From the Paper
"This program is applicable to employees at all levels of the organization. To assess how well the program works, the company must be willing to measure its progress toward its goals, which include motivating employees and reducing turnover rates. By utilizing internal resources, the organization can save money associated with hiring and selecting employees to replace personnel that quite, save money associated with continuing education fees and the training of new employees, and reduce costs associated with the reward and recognition program."
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The Hotel Paradiso, 2008.
A discussion on the human resources practices at the Hotel Paradiso.
2,580 words (approx. 10.3 pages), 10 sources, MLA, $ 77.95
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Abstract
The paper reviews the current situation at Paradiso Hotel, outlines key issues, and proposes human relations solutions which take into account the best practices in similar resort hotels around the world. The paper explains that the management of Hotel Paradiso expects to have a first-class offering which is competitive with local resort hotel competition, and a compelling offering when compared to southeast Asian and Pacific offerings, such as Phuket and Fiji. The writer of the paper also relates that she regards a highly-motivated, customer-friendly staff as a prerequisite to top service, and the programs suggested here follow up on that theme.
Outline;
Introduction
Diagnosis of the Current Issues
Why is HR important to Hotel Paradiso
Current Diagnosis of HR Practices
Theory X Management
Specific Critique of the Performance Plan
Focus of this Paper
Best Practices
Teamwork
Setting a Motivation Plan
Underlying Assumption: Theory Y Employees
Training
Specific Recommendations for Hotel Paradiso
Teamwork
Motivation
Training
Conclusion
From the Paper
"The keys to motivation are a fundamental assumption that employees want to do well, and receive positive feedback that enhances their feelings of self-worth. Part-time employees are particularly difficult to motivate. Given the findings of the Bernhardt study, it makes sense to give part-time and service employees the opportunity to cross-train, and to set their own objectives. In that way, the relatively small full-time staff of 45 employees can fill in for absent employees, and relieve some of the overwork complaints that have been generated. "
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Corporate Responsibility, 2008.
This paper looks at the issue of corporate responsibility, focusing on the organization, Gap Inc.
1,844 words (approx. 7.4 pages), 7 sources, APA, $ 59.95
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Abstract
In this article, the writer notes that today, the excellence of companies is not rated purely on their competitive nature and profits made. In fact, their social responsibilities, contributions and attitudes are also considered a huge part of their image and popularity. The writer discusses that major industries, entrepreneurs and managers have the additional responsibility to oblige the needs and rights of their workers, their customers, the societies and communities they serve as well as the overall atmosphere. In this paper, the writer studies the corporate responsibility of Gap enterprises in order to understand the manner in which multi-national corporations are currently defining and managing their responsibilities with regards to human and environment right as well as the labor or workforce demands and needs. The writer concludes that Gap Inc. is one of the leading enterprises in the world that realizes its social responsibility and acts according to its obligation to the community by engaging and initiating ventures that can help in the enhancement of working environments, employee expansion, environmental awareness, efficient and satisfying labor supply chains, etc.
Outline:
Introduction
Gap Enterprises
Supply Chain Labor Environments
Employee Growth
Community Investment
Environmental Issues
Conclusion
From the Paper
"The GAP enterprises realize their responsibility and accountability to the community and also realize that their success lies in the networking that they are able to do with the community they are in and the way that the community responds to them. Hence, they have made sure that they correctly assess and evaluate all their strategies and how they affect their own commerce and the environment of the community both in the short and the long term. The GAP enterprise does well in adapting their objectives in accordance with the community i.e. in developed markets they target the strong-minded and independent youngsters while in the developing markets they target the women to help them break out of the contemporary cycle and enhance their work capacities.
"With the increase in the social responsibility of the corporations and business entities, the GAP enterprises like many other corporations now have to work hand in hand with the government if they want to make the community feel like they can trust the industry."
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Illegal Downloads, 2008.
A review of the problem of illegal downloads and the effect it has on the recording industry.
1,279 words (approx. 5.1 pages), 3 sources, APA, $ 43.95
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Abstract
The paper introduces and analyzes the topic of ethics in American business. Specifically, the paper discusses who should be punished for downloading illegal music. The paper argues against the practice and contends that downloading music online is illegal unless one pays for the music. The paper also contends that "down loaders" know the act is illegal, and choose to do it anyway, making it both legally and ethically wrong. The paper further contends that illegal downloads harm record companies and recording artists and violate the intellectual property rights of the individuals who created the song. The paper concludes that stealing music is like stealing someone's special creation, it is simply wrong, ethically, morally, and legally.
From the Paper
"In addition, stealing music is a known crime, and music companies have been filing suit against people for many years, making it common knowledge that downloading music is a crime. The Minnesota trial was the first lawsuit to make it all the way to trial, however. Downloaders paying thousands of dollars in fines to recording companies have settled all the other suits. In one case, recording companies sued the parents of two under-18-year-olds, and the parents eventually settled with the record company. In this case, since the children were not of legal age, the companies went for the people who owned the computers. However, in most normal cases, these would not be the people responsible, because anyone who owns a computer knows that you cannot control family members and friends 24 hours a day, 7 days a week when they are on the computer."
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Leadership Models, 2008.
A discussion and review on the various leadership models used in business today.
1,941 words (approx. 7.8 pages), 6 sources, APA, $ 61.95
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Abstract
This paper compares and contrasts four leadership models and determines the similarities and differences between them. Thus each model might address the contemporary leadership issues and challenges in the workforce. The paper states that in this study, the models and theories are used synonymously. The paper compares and contrasts the following four leadership models: (1) transactional; (2) transformational; (3) path-goal theory; and (4) action-centered leadership.
Outline:
Transformational Leadership
Transactional Leadership
Path-Goal Theory Of Leadership
Action-Centered Leadership
Summary And Conclusion
From the Paper
"There are three pillars, which the ethics of transformational leadership rest upon: (1) The moral character of the leader; (2) The ethical values embedded in the leader's vision, articulation, and program which followers either embrace or reject; and (3) The morality of the processes of social ethical choice and action that leaders and followers engage in and collectively pursue. Transformational leadership has been found to be effective in many settings including schools, businesses, and even in leading behavioral changes among those that have failed to respond to other styles of leadership. This type of leadership involves inspiration of the followers to reach beyond their present set of abilities in gaining new skills and reaching previously unattainable goals."
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Nine West Shoe Company, 2008.
A review and analysis Nine West Shoe Company and its marketing strategies.
820 words (approx. 3.3 pages), 3 sources, APA, $ 29.95
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Abstract
The paper discusses the Nine West Shoe Company, a branch of the internationally acknowledged Jones Apparel Group, which focuses on selling products designed for women. The paper comments that although it was initially destined to sell shoes, the store is currently presenting their female clients with clothes, handbags, shoes and a multitude of accessories. The paper discusses Nine West's variety of shoes, the treatment of the company's loyal clients, the technologies it uses, and the company's new product development and marketing policies. The paper concludes that given the obvious success of the shoe and accessories company, Nine West possesses the best marketing teams in the world and they implement the most appropriate and efficient marketing strategies.
From the Paper
"Nine West uses the latest technologies in producing, distributing, selling and delivering the best products. The company also possesses highly skilled, capable and trained personnel to assist the clients. A combination of the technologies, standards and the people generates the high quality of the Nine West products and customer services. By being presented with high quality products and services, the clients declare themselves satisfied and as such increase the company's value. Furthermore, a company with an increased market value is prone to register significant profits."
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Organizational Behaviour and Managing People, 2008.
An analysis of the differences between leadership and management and the attributes that leaders need in order to maximize performance.
1,603 words (approx. 6.4 pages), 7 sources, APA, $ 52.95
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Abstract
This paper examines several theories of leadership and defines significant differences between leaders and managers. The writer discusses how different types of leadership, such as transactional and transformational leadership, impact team performance and how change management is crucial in order to guide teams to improve and increase performance levels. Leadership skills that are also necessary for success are discussed. The writer concludes by listing strategies that enable leaders to succeed in creating a high performance team that can synchronize performance, skills, knowledge and decision making capabilities.
Outline:
Introduction
Defining Leadership versus Management
Transformational and Emotional Intelligence Leadership Theories
Leadership and Its Impact on Team Performance
A Critique of Team Leadership
Conclusion
Recommendations
From the Paper
"While trait-based theory and the cited taxonomy of sources of power only partially define a leader's ability to gain consensus and deliver exceptional results, the aspects of transformational leadership and emotional intelligence leadership theories provide additional insights into how leaders can attain the collaboration of collective performance, skills, knowledge and decision making that form the foundation of this critical examination. House & Shamir (1993, pgs, 82 - 87) and Yukl (1999, pgs. 110 - 113) both define transformational leadership as a critical skill set for leaders to attain emotional intelligence (EI) as a transformational strategy for leaders to create a more collaborative set of team processes to ensure collective performance is achieved."
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Tourism Marketing in Nigeria, 2008.
Presents a marketing proposal to promote tourism in Nigeria.
1,155 words (approx. 4.6 pages), 5 sources, MLA, $ 39.95
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Abstract
This paper discusses a plan for the Nigerian community, government and investors that would improve the accommodation and transportation services in the country and thereby encourage tourism. The paper specifically describes the areas that investors should focus upon in order to develop the tourism industry in Nigeria and then presents a marketing proposal to accomplish this.
Outline:
Literary Review
Marketing Proposal
Product
Place
Price
Promotion
From the Paper
"The specialized literature points out how the massive developments in Information Technology have changed all business features. One country that seems not to subscribe to this global trend is Nigeria. When most countries of the world have placed numerous advertisements and descriptions of their countries on the Internet, Nigeria remains difficult to google. In this order of ideas, several specialists emphasize on the need for Nigeria to develop a touristy strategy and place it online. Once the country has done this, the virtual access to the region will be eased and the online presentation of the Nigerian attractions will determine more and more foreigners to spend their vacations in the heart of African culture."
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Research in Motion Strategic Planning, 2008.
A discussion of the types of research needed in strategic market planning, and a case study of a bakery in Vancouver.
1,390 words (approx. 5.6 pages), 1 source, APA, $ 46.95
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Abstract
This paper discusses and defines secondary and primary research use in research in motion (RIM), and their importance in marketing research and planning strategies. The writer explains that secondary research is highly effective with time constraints, cost constraints, and the needs for unbiased measures of performance to benchmark the performance of one company against another. Primary research, which includes the need for validating branding, market positioning, and pricing and quality perceptions, is critical for minimizing the risk of launching a new store concept, such as the bakery in Vancouver which is the object of this paper's case study. The writer concludes that the use of demographic data is essential for finding potential locations for the proposed store since there are significant opportunities for ethnically-oriented businesses in Vancouver. This paper includes figures.
Outline
Secondary Research Use for Research in Motion Strategic Planning
Primary Research: Vancouver, BC Bakery and Party Shop Analysis
Specific Detail on the Vancouver, BC Bakery and Party Shop Analysis
From the Paper
"In the development of a new business, it is critical to understand the customers' preferences, needs, wants, in addition to their perception of the proposed new business and its potential value to them as consumers. In short, primary research is critical for finding out just what is the most important to new prospects for a new business that defies any previous traditional categories. In the development of a business plan and the eventual launch of a bakery and party shop in Vancouver, British Columbia, the proposed bakery and store needs to create its own highly unique, highly differentiated position in the local marketplace."
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Strategic Management of Information Technology, 2008.
This paper evaluates service oriented architectures (SOA) in manufacturing and concentrates on the streamlining of customer-facing processes.
2,974 words (approx. 11.9 pages), 35 sources, APA, $ 87.95
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Abstract
The paper provides a theoretical review of service oriented architectures (SOA) and shows how manufacturers are embracing SOA architectures and strategies to revolutionize and make more efficient the most complex processes in fulfilling customer requirements. The paper analyzes secondary research and concludes that the adoption of SOA frameworks are forcing more manufacturers to re-evaluate the role of the strategic management of information technologies in their organizations. The paper includes several flow charts, tables and figures.
Outline:
Executive Summary
Introduction
SOA in Manufacturing: A Theoretical Overview
Current Practices: SOA in Manufacturing
Evaluation of SOA in Manufacturing
Conclusion
From the Paper
"Global manufacturers are often caught in the dilemma of on the one hand needing to pursue a continual low-price strategy to attain profitability, yet on the other being called upon to increase their agility to respond quickly and accurately to increasingly unique customer requests. Needing to maintain profitability yet also be agile enough in production processes to meet unique customers' requirements forces many manufacturers into a paradox of how to align their Information technologies (IT) initiatives and programs to support both objectives. Manufacturers are resolving this dilemma through the use of SOA architectures and strategies, relying on Business Process Execution Language (BPEL), Web Services, XML and its many variants, Business Process Management, and Workflow Management (W3C XML Working group, 2004)."
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Wyeth Pharmaceuticals, 2008.
A report showing how difficult experiences at Wyeth Pharmaceuticals resulted in the company emerging as a financially successful firm with one of the deepest product pipelines in the business.
1,650 words (approx. 6.6 pages), 11 sources, MLA, $ 53.95
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Abstract
The paper evaluates the crises encountered by Wyeth Pharmaceuticals and how the company responded. The paper covers Wyeth's strategies in the development and marketing of pharmaceutical products since 2001 and then assesses Wyeth's strategies as compared to its competitors, and their chances to outperform the rest of the pharmaceutical marketplace. A copy of a Wall Street Journal Patent Scorecard article is also appended to the paper.
Outline:
Letter of Transmittal
Introduction
The Global Pharmaceutical Marketplace has been a High-Growth Marketplace
Wyeth's Fen-Phen Scare, and How it Changed the Company
Of Necessity: A Push for Niche Drugs
Conclusion
From the Paper
"The Mayo Clinic noted in 1997 a correlation between taking Fen-Phen and a rare form of aortic heart-valve disease. Subsequent publication in the NEJM resulted in Wyeth withdrawing the drug from the market in 1998. In 2000, a US judge approved a class action lawsuit. Wyeth set aside a $14 billion fund to settle the suits, which was later raised to $21 billion in 2005 . The ultimate size of the settlements made it the most expensive recall in pharmaceutical history; the final settlement nevertheless removed a cloud over the organization."
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Business - International, 2008.
A review of three articles "Oceania: Government Orders Fish Company to Shut Down" published in 'The Pacific Magazine', "Asia: Protesters Tell Wal-Mart to Quit India" by Nandini Lakshman and "South America: New South American Bank Planned" by James Ingham.
1,017 words (approx. 4.1 pages), 3 sources, APA, $ 35.95
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Abstract
The paper discusses three different articles about business decisions made by the Palau Government of Oceania, Venezuela's President Hugo Chavez, and the inhabitants of Maharashtra, India. The paper comments on the influence these decisions had on international management. The three articles discussed are "Oceania: Government Orders Fish Company to Shut Down" published in 'The Pacific Magazine', "Asia: Protesters Tell Wal-Mart to Quit India" by Nandini Lakshman and "South America: New South American Bank Planned" by James Ingham.
Outline:
Article Review
Influence on International Management
South America: New South American Bank Planned
Article Review
Influence on International Management
Asia: Protesters Tell Wal-Mart to Quit India
Article Review
Influence on International Management
From the Paper
" On the other hand, the protests in Asia impact the international managers in the meaning that they increase the awareness in regard to the problems posed on positioning their products onto a foreign country. International managers will better analyze the cultural features of their destination region and the businesses that are being developed there. In order for these companies to properly function within the new territory, they must not pose a threat to local businesses and they should present the population with products that can not be produced internally."
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"The Speed of Trust", 2008.
A review of Stephen M.R. Covey's "The Speed of Trust: The One Thing that Changes Everything".
912 words (approx. 3.6 pages), 1 source, MLA, $ 32.95
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Abstract
This paper examines how, in Stephen M.R. Covey's book, "Speed of Trust", the author takes the ideas of his father, international best seller Stephen R. Covey, and blazes a revolutionary new path towards productivity and satisfaction. The paper explains that Stephen M.R. Covey's book provides an in-depth look at how trust functions in the every day transactions and relationships of business leaders and public figures and then outlines the type of trust one should expect from the ideal leader according to Covey. The paper concludes with the writer discussing what he found attractive about the management method advocated by Covey.
From the Paper
"For example, in a situation of a corporate merger the issue of trust and leadership versus management becomes complicated. Let's say the original company will usually take a primarily leadership dominated approach to its business organization, allowing its employees to have many freedoms and responsibilities. The merging company, however, has a motivation approach that places more emphasis on management and incentives. In order to ensure that both performance and job satisfaction remain high for all employees in the newly merged corporation, steps will have to be taken to implement both styles of motivation. "
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Emotional Intelligence, 2008.
A discussion on leadership and emotional intelligence within the workplace.
1,524 words (approx. 6.1 pages), 6 sources, APA, $ 50.95
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Abstract
The paper discusses emotional intelligence (EI) and how it is considered to be a competitive advantage as far as leadership is concerned. The paper begins by listing the five characteristics that comprise EI and then goes on to discuss how it has become a sine qua non condition for managing people. Next, the paper points out that EI should not be the attribute of leaders only, as it should be promoted among all the members of the work environment. The four steps needed for promoting and implementing EI among the workforce by leaders are then discussed by the paper. The paper concludes that EI has become a vital factor in the activity of leaders and their subordinates as well. Developing EI skills is important for employees, and crucial for leaders.
From the Paper
"For a while now, it is a known fact that EI matters a great deal in the workplace, no matter the nature of one's work. EI is now associated with other major skills that weigh a lot in succeeding in one's field of work. In certain areas, people with high EIQ are considered to be more successful than people with high IQ, but with lower EIQ. Both theoreticians and practitioners agree that "successful organizations in the future will be those that grow their people with outstanding EQ."
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The Range Rover, 2008.
A review of the marketing strategies of the Range Rover brand value and its equity.
1,514 words (approx. 6.1 pages), 5 sources, APA, $ 49.95
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Abstract
The paper analyzes the Range Rover's brand equity, it's development, and the brand's success, including its contribution to the car industry. The paper comments that the brand framework structure or scorecard is used as the foundation for the Range Rover brand analysis. The progression of the brand from being primarily sold through farm equipment dealers to being positioned as a suburban workhorse for growing families, to the premium status that the brand is aspiring to today, is evaluated, using the framework Keller (2000) has devised. The paper notes that this framework provides useful insights into the brand's equity, how the brand developed, and the characteristics that lead to the successful development of the brand overall.
Table of Contents:
Abstract
Analyzing Range Rovers' Brand
The Brand Excels at Delivering the Benefits Customers Truly Desire
The Brand Stays Relevant
The Pricing Strategies is Based on Consumers' Perceptions of Value
The Brand is Properly Positioned
The Brand is Consistent
The Brand Portfolio and Hierarchy Make Sense
The Brand Makes Use of and Coordinates a Full Repertoire of Marketing Activities to Build Equity
The Brand's Managers Understand What the Brand Means to Consumers
The Brand is Given Proper Support, and That Support is Sustained Over the Long Run
The Company Monitors Sources of Brand Equity
Recommendations
References
From the Paper
"According to this attribute from the scorecard developed by Keller , there is a single, strong message of the brand communicated. On this point, Range Rover struggles as it has a dual message of both being off-road, suburban and also upscale. The dominant two messages of off-road and upscale often lead to the suburban message being lost however. On this attribute, Range Rover is not performing as well as on others as a result."
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