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Krispy Kreme: A Market Entry Plan, 2008.
This paper presents Krispy Kreme's expansion plan into Venezuela.
967 words (approx. 3.9 pages), 5 sources, APA, $ 34.95
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Abstract
The paper looks at how feasible it would be for Krispy Kreme Doughnuts, Inc. (KK)'s to move into the Venezuelan market. The paper offers a company, market, political and cultural overview and presents a marketing plan. The paper concludes that entering the Venezuelan market is a project fraught with much risk for KK because of the current political environment. The paper then recommends that KK should join with a local partner through a joint venture market entry vehicle that would offer the cultural and political protections that are awarded to local enterprises.
Outline:
Company Overview
Market Overview
Political Overview
Cultural Overview
Competitive Analysis
Marketing Plan
Conclusions
From the Paper
"Krispy Kreme experienced rapid, early acceptance in the North American market that led to widespread growth. However, after its explosive growth during the 1990s and first part of the new millennium, Krispy Kreme has suffered setbacks in the North American market. Therefore it is examining the feasibility of moving into newer international markets of which Venezuela is the current target market for expansion. Krispy Kreme Doughnuts, Inc. (KK) is a food service retailer concentrating in doughnuts. KK operates both company owned and franchised locations throughout North America, Mexico, Australia, Asia, and the United Kingdom totaling 433 unique locations as of 2005 (Form 10)."
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False Advertising, 2008.
An analysis of a particular advert for sport equipment that demonstrates how advertising can be very misleading.
1,474 words (approx. 5.9 pages), 4 sources, APA, $ 48.95
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Abstract
This paper examines an advert in the June 2007 edition of "Men's Health". It is an advert for the new Bowflex Xtreme SE Home Gym, which is an exercise machine (a copy of the advert is included in the paper). It discusses how the advert is misleading and does not include basic information such as the price of the product and where it is manufactured. It also discusses its use of visual imagery and how unrealistic it is.
From the Paper
"The product is an exercise machines. It is "built to provide fast and easy total body results right in our own home" and apparently "performs over 65 gym-quality exercises - as many as an entire health club filled with machines." The sell is that the machine will do all this for $20 per month, which is "less than half the monthly dues of a typical gym membership." Unfortunately, this implies that the machine will do all of the exercises all on its own - which is clearly not the case. What the advert should say is that the machine gives its owner the necessary equipment to do all of the exercise that would be possible in a health club. However, the point is that the effort and the will power to do the exercises remains the responsibility of the human being, not the machine. "
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The Balanced Scorecard Approach, 2008.
A discussion of the balanced scorecard performance appraisal method in the business world.
1,493 words (approx. 6.0 pages), 6 sources, APA, $ 49.95
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Abstract
This paper discusses performance appraisals with a specific focus on the balanced scorecard method. The paper explains that a local firm (Smith & Sons) was approached and indicated that the firm utilized the balanced scorecard employee performance appraisal methodology. The paper suggests that the balanced scorecard performance appraisal method serves an important function regarding productivity and performance, but is also largely a form of negative reinforcement that results in a drag on performance and quality. The paper then points out that the performance appraisal persists as a stalwart of corporate management device simply because there is a lack of appropriate strategies to replace it. In conclusion, the paper shows that the balanced scorecard appraisal concept and process is not entirely a negative device but it is inherently flawed by the conflict between its process and its procedure or its objective intent but subjective methodology.
Outline:
Abstract
Performance Measurement System
Advantages and Best Practices
Disadvantages
Impact on Employees
Impact on Departmental Performance
Conclusions and Recommendations
From the Paper
"Human resources (HR) strategies are what all Smith & Sons and other similar organizations to excel in their line of business with minimal revenues dedicated to the internal business processes of the organization. These organizations are organizations functioning within a spectrum of industries and as such rely on an extensive network of managerial staff to manage and delegate responsibilities. Research has indicated that more than 81% of executive level officers believe that HR capital and its management is vital to the success of any organization and perhaps more so in a charitable organization that relies on volunteers (Questions, 2006)."
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Via Montenapoleone, 2008.
A business plan for a clothes store, Via Montenapoleone.
2,904 words (approx. 11.6 pages), 3 sources, MLA, $ 86.95
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Abstract
The paper discusses the planned Via Montenapoleone stores that will sell fashionable men's, women's and children's clothing. The paper provides an overview of the business, its marketing plan and a detailed financial plan.
Outline:
Executive Summary
Operating Plan
Marketing Plan
Financial Plan
From the Paper
"The objective of our business is to ensure customer satisfaction and to return a profit to investors. I want our customers to come to our store and to be able to purchase clothing for the entire family. This desire to enhance the clothing shopping experience of the customer also extends to a desire to enhance the work environment of our employees which is necessary to establish superb customer service. Also my goal is to have 7% of the entire market share by the end of the first 24 month period. The long-term goal is to expand our business, and have "Via Montenapoleone" stores across Canada and The United States. The short-term objective is to open three more stores and one stock store or last call store where we can sell all the clothing that could not be sold. This unsold inventory is typically 15 to 20% of stock in the retail clothing industry."
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Market Valuation Models, 2008.
This paper discusses the capital asset pricing model (CAPM) and the arbitrage pricing theory (APT).
1,095 words (approx. 4.4 pages), 5 sources, MLA, $ 38.95
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Abstract
This paper explains that the capital asset pricing model (CAPM) and the arbitrage pricing theory (APT) both depend on the identification and quantification of risk vis-a-vis a given financial device or product and thereby a financial product's volatility. The author points out that the primary assumption of the CAPM is that there exists a relationship between risk and the expected rate of return (ERR) and this relationship is then factored into the pricing structure of financial securities. The paper relates that APT is a model that relies on the integration of several factors at once rather than bundling all factors into a single beta. The paper concludes that the APT is the model of preference because the APT is the only valuation model, which can account for the full spectrum of market and asset-specific factors that can affect price and risk determination within the context of the global economy.
Table of Contents:
Overview
The Capital Asset Pricing Model
The Arbitrage Pricing Theory
From the Paper
"There are several weaknesses with the CAPM, which has limited its effectiveness in the financial services industry. The most prominent of these weaknesses is that it is primarily a single-factor risk assessment method which relies on a single covariance to the overall financial market the security is traded in. This single covariance is the CAPM's beta which is effective in ideal market conditions but when extra-market factors affect change in the market or to the industry in which the security functions, this single-factor aspect becomes less accurate because it cannot accommodate such variance."
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Bristol Myers Squibb (BMSC), 2008.
This paper is a marketing audit of Bristol Myers Squibb (BMSC).
3,250 words (approx. 13.0 pages), 16 sources, APA, $ 93.95
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Abstract
This paper presents an overview of pharmaceutical company, Bristol Myers Squibb (BMSC) and then presents an environmental analysis of the pharmaceutical industry with regards to how BMSC can obtain a competitive edge. The paper presents a strengths, weaknesses, opportunities, and threats (SWOT) analysis of BMSC and discusses BMSC market segmentation. The paper concludes with recommendations for a marketing strategy.
Table of Contents:
BMSC Overview
The Competitive Environment
Pfizer Overview
Competitor Profile Matrix
Industry Rivalry
Environmental Analysis
BMSC SWOT
Strengths
Weaknesses
Opportunities
Threats
BMSC Segmentation
Conclusion and Recommendations
Conclusions
Recommendations
Appendix
Company Background
SWOT Table
From the Paper
"Pfizer had revenues of more than $52,000 million during 2004 which represented an increase of over 17% from the previous year. Pfizer's profit for 2004 was over $11,000 million which represented a year on year increase of over 300%. Financially Pfizer is a very strong company which markets pharmaceutical and consumer products in both human and animal markets concentrated in 3 segments: pharmaceuticals, consumer healthcare and animal healthcare. While continually investing in research and development, Pfizer is currently benefiting from 3 strong products in the marketplace: Viagra, Zoloft and Lipitor."
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The Charles Schwab Company, 2008.
This paper discusses Charles Schwab, a leading financial services company.
746 words (approx. 3.0 pages), 4 sources, APA, $ 26.95
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Abstract
The paper looks at Charles Schwab, a financial services provider with a wide selection of investment products, services and information material available to both the institutional and individual investor. The paper explains that Schwab needs to maximize its revenue stream from its existing customer base. The paper discusses how Schwab will therefore implement training and development (T&D) procedures within its sales force.
Outline:
Abstract
Overview
Possible Outcomes
Operational Definition
Benchmarks
Expected Outcomes
Business Research Process
From the Paper
"Charles Schwab (Schwab) is a financial services provider with a wide selection of investment products, services, and information material available to both the institutional and individual investor. Among its diverse portfolio of products and services are: retail banking, financial products and services, retirement plan accounts, international investment products and devices, capital market access and training, as well as services targeted at investment professionals themselves (Charles, 2005, p.4). Schwab recorded total assets in excess of $1,281b with more than $9b added in the first quarter of 2006 alone (Cole, 2006)."
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Dell Computers, 2008.
Looks at the industry pressures, prior to e-commerce, that drove Dell Computers' early formation and business rationale.
830 words (approx. 3.3 pages), 3 sources, MLA, $ 29.95
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Abstract
This paper explains that the computer industry climate has historically been defined as a the buyer's market characterized by the mentality of the consumer. The author points out that,although operating margins always have been under pressure in the PC industry, Dell was able to reduce dramatically overhead and operating costs by utilizing direct sales of PCs originally through the phone and post. The paper stress that Dell did not maintain an integrated network of retail outlets and distributors; therefore, it was able to lead the market in terms of cost and to offer the most customization design to meet the customer's individual needs.
Table of Contents:
Historical Background
Industry Prior to E-Commerce
From the Paper
"One key competitive factor within the computer industry throughout its historical development is that the Wintel combination made it difficult for the PC manufacturers such as Dell to maintain wider operating margins. This is apparent because Intel and Microsoft were able to artificially inflate their operating margins because the PC manufacturers could not readily contract with another OS provider or another processor manufacturer other than AMD which was relatively small compared to Intel. "
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Apple, Inc.'s iPhone, 2008.
This paper is a marketing plan for Apple Inc.'s iPhone.
1,555 words (approx. 6.2 pages), 9 sources, APA, $ 51.95
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Abstract
This paper relates that, by introducing the iPhone, Apple, Inc. is reinventing itself once again by positioning itself as a consumer electronics company, reaching beyond computers to introduce Mac OSX (operating system), TV content media centers and cell phones. The author points out that, while Apple's iPod, iTunes and iMovies are having acceptable sales, forecasts indicate the iPod may well have reached maturity and that sales will start to decline. The paper relates that the iPhone is expected to change the cellular phone industry by offering cutting edge technology, which is five years ahead of its competitors. The paper relates that Apple is doing more than just unveiling a new product, the iPhone; it is capturing upon the successes and strengths of four major players: AT&T for Cingular to be the phone service provider, Google for its mapping and Internet capabilities, Yahoo for email and Safari, which invented the first web design for mobile devices.
Table of Contents:
Executive Summary
The Problem
Background
Current Marketing Situation
Review of the Major Product
Distribution Trends
Pricing
Objectives
The Competition
Positioning Statement
SWOT Analysis
Marketing Strategy
Action Program
Budgets and Controls
From the Paper
"Weaknesses could be the reverse of its strengths in the partnerships because their problems could impact the success of the iPod; and the recent financial reports that company Steve Jobs may have taken some back stock options. Other weaknesses could be the high price and the requirement that people sign up with Cingular for phone service for one or two years. Opportunities include the ability to package accessories, and software for the iPhone which could even become the laptop of the future; and continued use of partner's technological advances."
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Newspapers in the Internet Age, 2008.
This paper examines the fate of traditional newspapers in the Internet age.
1,065 words (approx. 4.3 pages), 10 sources, APA, $ 37.95
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Abstract
This paper explains that the Internet has had a pervasive influence on more conventional media. The author points out that, with the emergence of the Internet as the full-blown force, newspapers have found that they must adapt or be overwhelmed. The author further describes how leading newspapers, such as the "New York Times", have embraced the Internet and have moved forward with ambitious plans to make themselves available on the Internet in modified forms. The paper underscores that one of the remarkable things that newspapers have done with the Internet is to make themselves more widely available than at any time. The author concludes that traditional newspapers will have a valid place in the media as long as they continue to support relentless reporting.
From the Paper
"One way in which the Internet has influenced other forms of media is to put a tremendous emphasis on imagery as opposed to print. While are still primarily print, the Internet is filled with photos, drawings, graphics, and other visual representations, to the point where images are losing much of their power because we see so many more of them than ever before. Given the ease with which images can be manipulated, we face as a culture a serious problem of retaining the ability to know what is real versus what has been packaged for consumption."
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Pfizer Marketing Strategy, 2008.
A research proposal for a study of Pfizer's marketing strategy.
3,280 words (approx. 13.1 pages), 10 sources, APA, $ 94.95
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Abstract
This proposal discusses the marketing strategy of a major pharmaceutical industry competitor, Pfizer. The competitive environment of the pharmaceutical industry is examined within the context of Porter's five forces model and Merck is utilized as an illustrative competitor. The problem statement questions whether Pfizer's marketing strategy is adequate for the present global environment and what possible strategic adjustments it could take to better position itself in the market. The theoretical research approach of the study is qualitative with a reliance on grounded theory, which argues that the research itself should not only validate or invalidate the hypothesis but that the research, conclusion, and recommendations should actually result in additional research hypotheses. This proposal concludes with the inclusion of the academic base for the final research project.
Outline:
Background
Project Rationale
Proposal
Objectives
Approach & Method
Reporting & Presentation
Recommendations
Timing
Fees/Cost Justification
From the Paper
"The need for the information related to this project arose because of the competitive nature of the pharmaceutical industry and Pfizer's need to remain market relevant. The organization and its executive management intend to leverage this information and data to result in a competitive advantage over the company's primary rivals in the industry. Although this research project focuses on a single company, Pfizer, and a primary competitor, Merck, its intent is to illustrate the importance and long-term necessity of developing evolutionary marketing strategies within a competitively restrictive environment. The pharmaceutical industry relies on constantly evolving marketing initiatives because the channels of distribution in the industry are evolving as well and how consumers are able to order and receive their medications is shifting from previous distribution models because of technology such as the internet and RFID technology (Rubin, 2004)."
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Multinational Corporations, 2008.
This paper analyzes multinational corporations with emphasis upon their effect on local businesses, local governments and people.
1,270 words (approx. 5.1 pages), 6 sources, MLA, $ 43.95
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Abstract
This paper argues that multinational corporations in today's global economy have been a mixed blessing. The author points out that while these organizations have been rightly accused of debilitating local businesses, of exploiting workers in developing nations and of dangerous levels of political clout, which they wield in impoverished lands desperate for their patronage, they are also powerful engines for meaningful change with regards to such issues as affirmative action initiatives that might (belatedly) transform the work culture of certain nations. The author underscores that multinationals can serve as very effective organizations for improving the benefits and employment packages that people in developing lands receive. The paper concludes that multinationals are far from perfect, but strong and progressive leadership can make them efficacious tools for change.
From the Paper
"The other negative with regards to multinational corporations (and this has actually been hinted at above) is the power they can wield over the governments of developing nations. For instance, developing lands are obviously eager to diversify their economies, to increase their tax receipts, and to overcome rampant unemployment. In a similar vein, these third-world states have a clear interest in forging ties with the developed world that will allow for greater business opportunities for their own entrepreneurs and business types."
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Fast Track Trade Legislation, 2008.
This paper discusses fast track trade legislation and its relationship to other foreign trade issues.
1,535 words (approx. 6.1 pages), 4 sources, APA, $ 50.95
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Abstract
This paper explains that fast track trade legislation in the US is the process by which the President can introduce legislation to Congress involving trade agreements with foreign countries. The author points out that this type of legislation is unique in that there is a time limit on any debate and that the legislation must either be passed without modification or rejected altogether. The paper relates that the justification for fast track legislation is that it expedites trade negotiations with other countries but still allows congressional oversight. The author presents the issues of globalization, natural resource depletion, labor organizations and poverty in relationship to fast track free trade legislation.
From the Paper
"Labor organizations oppose free trade because it can mean a loss of jobs in certain sectors of the U.S. economy. The increase in globalization has also given rise to a large number of U.S. firms relocating production processes to other countries to benefit from cheaper labor costs. Labor intensive industries such as manufacturing and textiles have almost entirely left the United States. While American consumers as a whole benefit from lower prices for these goods when they are imported back to the United States workers who have lost their jobs may have a hard time finding new employment."
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Organizational Growth at Pfizer, 2008.
A discussion of the organizational growth of the Pfizer pharmaceutical company, through an analysis of the company's planning and marketing strategy.
1,605 words (approx. 6.4 pages), 6 sources, APA, $ 52.95
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Abstract
This paper takes a look at how the pharmaceutical company Pfizer has been quite effective at utilizing marketing strategy based market development to expand its revenue streams and extend the useful life of its existing products. The paper maintains that Pfizer's sales and marketing division is one of the drug industries best and has been a strong contributor to creating one of the most pathological advertising establishments in the United States. The paper uses the Ansoff matrix as a tool to assess Pfizer's marketing strategies in relation to the general drug market. The paper concludes that Pfizer owes its success to its vast resources, global distribution and channel technology, and brand equity.
Outline:
Introduction
Gap Analysis
Ansoff's Matrix-Strategic Planning
Recommended Solutions
Conclusion
From the Paper
"There are several strategies to accomplish growth. One of the easiest from an operational standpoint is to simply acquire or merge with another company which is inline with Ansoff's market or product development strategy. The exact nature of the strategy is dependent upon the character of the businesses being acquired or merged with. Mergers and acquisitions (M&A) provide companies with an instant expanded market and a new product or product line as well as, potentially, a completely new industry. If the M&A target is a company that focuses on a different market or market segment this would be a strategy based on market development because the primary company would be moving into what is, in effect, according to Ansoff, a new market."
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Transformational Leadership Addendum, 2008.
This paper is comprised of a personal transformational leadership addendum that designed to be incorporated into a larger transformational leadership plan.
2,090 words (approx. 8.4 pages), 10 sources, APA, $ 65.95
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Abstract
This paper presents a transformational leadership addendum in which the author discusses his development of leadership competencies related to team management in tandem with communication strategies. The paper includes team performance and critical evaluation processes as part of the discussion provided in the paper.
Table of Contents:
Abstract
Leadership Style and Communication
Leadership Style and Outcomes
Team Self-Evaluative Criteria
From the Paper
"The effort is to develop and encourage a principles based leadership model for organizations and teams that produces desired results through an ethical imperative rather than an operationally derived performance imperative as propounded by many leaders who lead purely through performance objectives. The outcome of such a principles led environment is typically: "to create communities of virtue, based on enlightened principles, so that they virtually run themselves. I believe that this is the ideal environment every effective leader strives for and one in which I have found my team learns to govern itself."
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Pfizer's Marketing Strategy, 2008.
A research proposal about the marketing strategy of Pfizer, a major pharmaceutical industry competitor.
3,261 words (approx. 13.0 pages), 10 sources, APA, $ 93.95
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Abstract
This paper presents a proposal for a marketing strategy for the Pfizer pharmaceutical company that examines the competitive environment of the pharmaceutical industry within the context of Porter's five forces model and utilizes Merck as an illustrative competitor. The proposal explores whether Pfizer's marketing strategy is adequate for the present global environment and what possible strategic adjustments it could take to better position itself in the market. The proposal concludes with the inclusion of the academic base for the final research project.
Outline:
Background
Project Rationale
Reporting & Presentation
Timing
Proposal
From the Paper
"The need for the information related to this project arose because of the competitive nature of the pharmaceutical industry and Pfizer's need to remain market relevant. The organization and its executive management intend to leverage this information and data to result in a competitive advantage over the company's primary rivals in the industry. Although this research project focuses on a single company, Pfizer, and a primary competitor, Merck, its intent is to illustrate the importance and long-term necessity of developing evolutionary marketing strategies within a competitively restrictive environment."
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Criminal Justice: White-Collar Crime, 2008.
An overview of various types of white-collar crime.
2,445 words (approx. 9.8 pages), 11 sources, APA, $ 74.95
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Abstract
This paper discusses issues of white-collar crime: waste in the oil industry, the U.S. government sabotaging the Occupational Safety and Health Administration (OSHA), corporate fraud and the sentencing of white-collar criminals.
Table of Contents:
Focus on the Waste Oil Industry
The U.S. Government Sabotaging OSHA
Investigation and Effects of Corporate Fraud
Sentences for White-Collar Criminals
From the Paper
"The number of victims, including crimes with high shareholder losses, is closely related to how offenders are sentenced; perceived intent and responsibility of shareholders frequently plays out dramatically in the media. Media attention may be the cause or the result of stricter punishments for crimes with multiple victims. Despite a few of these high profile cases, including large media frenzies like Enron, white-colar crime is Weissmann and Block (2007) report found that the average federal sentence for fraud in 2005 was a relatively slim 23.6 months in prison."
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Foreign Direct Investment (FDI) in China, 2008.
This paper discusses the role of government policy in attracting
foreign direct investment (FDI) in China.
2,860 words (approx. 11.4 pages), 21 sources, APA, $ 84.95
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Abstract
This paper explains that, with the advent of its reformist policies in the late 1970s, China opened what is potentially one of the world's large markets to foreign direct investment (FDI). The author points out that, initially, the government tried to draw that investment into areas that were familiar to emigres resulting in a spectacular influx of FDI. The paper reports that, in subsequent years, the government has attempted to redirect FDI to other areas, with much less success. The author points out that FDI is allocated through the decentralized, largely market-oriented mechanism, which supports the view that the Chinese central government has only a limited capacity to compel private groups and local governments to adhere to policies it believes are in the national interest The paper concludes that China has received a huge amount of FDI, which will have profound impacts on that country in the coming decades.
Table of Contents:
The Reform Period and Foreign Direct Investment
The Goals of Reform
China and FDI: The Initial Success
The Inability to Control Special Interests
The Lack of Social Embeddedness
Conclusion
From the Paper
"Indeed, the change was sufficiently sudden that in several instances, the ideological rationale for the change was not formulated until after markets were opened to foreign investment. The rationale for the new policy was reflected in several areas. In terms of economic development, the Chinese conceded that despite major gains, their economic condition was not improving at a rate comparable to that of other comparably situated countries. The new policies were advanced as allowing China to secure needed new sources of capital, advanced technology, advanced management skills."
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